Jumia, Africa’s leading e-commerce platform, recently appointed Temidayo Ojo as CEO of Jumia Nigeria, succeeding Sunil Natraj, who led the company for the past 19 months. The company states that this move underscores its strategy to empower homegrown leaders and drive innovation and sustainable growth.
Following the news, many may be asking, “Who is Jumia’s new CEO?”
Here’s a look at Ojo’s background and strategic vision for Nigeria’s fastest-growing online market.
Ojo joined Jumia in 2020 as head of planning and performance and subsequently became the chief commercial officer before being appointed CEO of Jumia Ghana.
Earlier in his career, he gained experience in finance and strategy through consulting roles at PwC and Globalpraxis Group. He holds an MBA (Finance, Strategy & Consulting) from IESE Business School and a bachelor’s degree in electrical and electronic engineering from the University of Lagos.
As CEO, Ojo is expected to focus on expanding the company’s suite of digital solutions, enhancing customer experiences, and accelerating growth in Nigeria’s e-commerce sector.
“I am deeply honoured to be entrusted with the leadership of Jumia Nigeria, a market that holds immense potential and strategic importance. As someone who grew up in Nigeria and understands the unique needs of our customers and partners, this role is deeply personal to me. I look forward to working with our amazing team to drive greater impact, deepen customer trust, and take our business to new heights,” Ojo said.
His appointment comes as Africa’s online market booms. It is projected to reach approximately 500 million eCommerce users by 2025, and the online retail market is expected to reach around $40.5 billion by the same year.
He takes over a Jumia Nigeria that is pursuing sustainability after a period of revenue and customer decline, having improved efficiency and restored consumer confidence. Therefore, his task will be to build on those gains with new innovations and expand Jumia’s market share.
Given that Nigeria is Jumia’s largest market, his appointment is especially significant. Nigeria’s tech ecosystem will be eager to see whether Ojo’s blend of business experience and local understanding can solidify Jumia’s position as the market leader in Nigeria’s evolving e-commerce landscape.
