Infinix: Unveiling New Smartphones Through Brand Press’s Powerful Storytelling

Brand press from

Infinix

https://ng.infinixmobility.com/

Company background

As a top smartphone producer, Infinix offers innovative, high-quality smartphones at affordable cost, catering to a diverse customer base across various regions.
Several times a year, Infinix releases new smartphones, combining advanced smartphone technology with user-friendly designs to provide optimum value without compromising on the quality they are known for.

The problem

As Infinix prepared to launch its newest smartphone series, it faced strong competition in the saturated smartphone market. With many other high-end brands dominating the smartphone space, Infinix needed to generate buzz, engage with its customers, and build anticipation ahead of its launch.

The solution

Harnessing the power of brand press for more visibility

To address this challenge, Infinix partnered with Techpoint Africa to use brand press to tell a compelling story that resonated with its audience by highlighting its new smartphone’s features, such as its superior battery life, advanced camera, and sleek design.

Techpoint Africa took things a step further and distributed the article to its website, newsletters, and social media channels, reaching more tech enthusiasts and budget-conscious smartphone customers.

The campaign led to a 50% increase in pre-orders for the new series with the brand press article receiving 10,000 reads and 2400 shares. Ultimately, Infinix saw a growth in social media engagement, reinforcing its status as a leading smartphone brand.

Techpoint Africa’s Brand Press campaign was instrumental in the success of our smartphone launch. The platform enabled us to connect with our audience in a way that built excitement and trust. We saw significant engagement and pre-orders, which helped Infinix further cement its place as a top brand within the smartphone space.

–

Marketing Lead, Infinix Africa

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The Problem

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The Outcome

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