Sony Middle East and Africa has announced the expansion of its ULT Power Sound series, unveiling four new products — the ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1 — at an exclusive Independence Day event hosted at the Sheraton Lagos Hotel, Ikeja.

Designed for personal, home and on-the-go listening, the lineup combines deep bass performance, portability and smart connectivity, reflecting Nigeria’s energetic music culture. The launch brought together influencers, leading media houses, lifestyle and tech bloggers, and industry partners for live demonstrations, curated listening sessions and product giveaways.

The introduction builds on Sony’s 2024 debut of the ULT Power Sound series in Nigeria, which marked a significant step in the company’s high-power portable audio offering. With the new models, Sony continues to extend immersive sound experiences in compact, lifestyle-ready formats.

The event began with a welcome reception at 7 p.m., where guests enjoyed cocktails and canapés. Hosted by hype man Toppy Banks, the celebration featured musical performances by DwinTheStoic and Pdatruth, blending entertainment with product showcases that highlighted the features of the new lineup.

Jobin Joejoe, Managing Director, Sony Middle East and Africa, said:

“Nigeria’s Independence Day is a moment of pride, unity and celebration, and we could not think of a better occasion to introduce the new additions to the ULT Power Sound series. Music is at the heart of Nigerian culture, and with the ULT Tower 9, ULT Field 5 and ULT Field 3, we’re delivering sound experiences that match the nation’s vibrant spirit — powerful, portable and designed to move with you. At Sony, we are committed to bringing innovations that elevate entertainment and connect deeply with our customers’ lifestyles.”

Prominent influencers and content creators — including Jayonair, Sheggz, Meshkiey, Munachi Abi, Pretty Precious, Oluwaseunayo, Tomiwa Jonathan, Mmesoma, Legendary Ben, and Victoria King — added star power to the event. Many shared behind-the-scenes moments on social media, creating online buzz around the launch.

Attendees also participated in karaoke and quiz segments, where business partners competed for prizes. Dinner and networking followed, giving guests time to experience the products and discuss potential collaborations.

ULT Tower 9

• Features karaoke and guitar inputs plus a TV Sound Booster for enhanced audio-visual performance.
• Equipped with four tweeters (front and rear), two mid-range speakers and Sony’s X-Balanced Speaker Unit for clear, powerful sound.
• Offers up to 25 hours of battery life, with a handle and stable castors for mobility.
• Two bass modes — ULT1 for deeper tones and ULT2 for a more dynamic punch.
• 360° Party Sound and synchronised lighting with compatible Sony speakers.

ULT Field 5

• Delivers enhanced bass through ULT1 and ULT2 modes.
• Combines the X-Balanced Speaker Unit with a dedicated tweeter for balanced sound.
• Includes a detachable shoulder strap for flexible carrying options.
• Available in Off-White and Black.
• Features Party Connect, Multipoint Connection, Bluetooth® Fast Pair (for Android devices) and USB charging.

ULT Field 3

• Compact and portable, with bass boost via the ULT button.
• Waterproof and dustproof — suitable for outdoor use.
• Shoulder strap offers multiple carrying options for mobility.
• Available in Black, Off-White and Forest Grey.
• Supports Party Connect, Multipoint Connection, Bluetooth® Fast Pair and USB charging.

ULTMIC1

• Wireless microphones designed for the ULT Power Sound series.
• Enables clear vocals for karaoke or duet performances.
• Two microphones connect easily via plug-in dongles for low-latency audio.

About Sony Middle East and Africa

Sony Middle East and Africa FZE is a wholly owned subsidiary of Sony Corporation and serves as the regional headquarters for the Middle East and Africa. The company manages sales, marketing and customer service operations across more than 40 countries and is supported by 353 accredited third-party service centres.

For more information, visit www.sony.net.