Paga Group, one of Africa’s leading payments and financial services companies, has unveiled Doroki, a revolutionary retail business management platform designed to help SMEs streamline operations, reduce inefficiencies, and accelerate growth. The launch event, at Radisson Blu Hotel, Victoria Island, brought together Doroki’s merchant clients and industry leaders to witness the future of retail business management in Africa. 

Doroki is a multifunctional, game-changing platform that consolidates order management, inventory tracking, payments, and customer engagement into a single, user-friendly interface. Whether running a restaurant, retail store, or distribution network, businesses can now eliminate the hassle of juggling multiple apps and focus on what truly matters—growth. 

At the launch, Tayo Oviosu, Founder and CEO of Paga Group, emphasized Doroki’s role in empowering SMEs. “Running a business in today’s fast-paced economy is challenging – managing stock, tracking sales, reconciling payments, and keeping customers happy can feel overwhelming. Doroki changes that. It’s not just a tool; it’s a partner that simplifies operations, provides actionable insights, and helps businesses scale with confidence.”

Arike Okunowo, General Manager of Doroki, also added: “Doroki was built by listening to the pain points of real business owners. Whether it’s a restaurant owner struggling with recipe and table management; or a retailer experiencing issues with stock-out and product shelf life management (expiry dates), Doroki provides clarity, control, and confidence. We’re excited to see how Nigerian businesses leverage this platform to unlock their full potential.” 

Doroki offers a comprehensive suite of tools to streamline operations, enhance customer engagement, and drive business growth. Key features of Doroki include:

• Smart Order Management – Track and fulfill orders seamlessly from one dashboard.
• Real-Time Inventory Control – Monitor stock levels, set low-stock alerts, and manage suppliers effortlessly.
• Menu & Recipe Management – Ideal for food businesses to maintain consistency and reduce waste.
• Flexible Payments – Accept cash, card, or Paga mobile payments easily.
• Customer Loyalty & CRM – Build lasting relationships with integrated loyalty programs.
• Powerful Analytics – Make data-driven decisions with intelligent business insights.
• Multi-User Access – Assign roles and permissions to staff for better accountability.

Paga Group’s mission is to be the infrastructure that powers Africa’s growing middle class and gives seamless access to global trade. Doroki builds on this mission for SMEs and leverages Paga’s robust digital payments and financial services infrastructure, ensuring secure, instant transactions and a frictionless experience for both businesses and customers. Doroki is now available to businesses nationwide. 

Business owners can sign up by downloading Doroki on the Android Playstore or learn more by visiting www.doroki.com. Doroki also supports offline transactions, ensuring business continuity regardless of internet availability.  

About Paga Group

Paga Group is one of Africa’s leading payments and financial services companies. The company leverages its best-in-class infrastructure to serve the ecosystem through three businesses – Paga Engine (Enterprise B2B – www.pagaengine.com); Paga (Consumer – www.Paga.com); and Doroki (SME Retail – www.doroki.com). Founded in 2009, Paga now serves millions of users and businesses across Africa and beyond.

Media Contact:

Chinwendu Ohakpougwu

Communications Manager, Paga

Email: cohakpougwu@paga.com 

Phone: 08163208231

Website: www.paga.com