Cardtonic’s Commitment to Nigeria’s Creative Community

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Cardtonic

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This Brand Press post is for informational purpose only and should not be interpreted as financial or investment guidance. Always ensure to carry out due diligence. Read all…

About Brand Press: Brand Press enables brands to directly engage with our technology-focused audience. The content is created independently of Techpoint Africa’s editorial team.

Interested in reaching our dynamic readership? Connect with us at business@techpoint.africa

This Brand Press post is for informational purpose only and should not be interpreted as financial or investment guidance. Always ensure to carry out due diligence. Read all…

About Brand Press: Brand Press enables brands to directly engage with our technology-focused audience. The content is created independently of Techpoint Africa’s editorial team.

Interested in reaching our dynamic readership? Connect with us at business@techpoint.africa

Cardtonic recently brought together a select group of Nigerian designers for an evening focused on conversation Artificial Intelligence, collaboration, and the future of creativity. 

What was intended as a gathering to discuss the changing creative landscape soon turned into a space where conversations flowed freely, perspectives collided, and questions about the future of design took centre stage.

Inspired by insights from its Design Is Changing report, the event encouraged participants to reflect on how artificial intelligence, evolving industry demands, and creative identity are reshaping the profession. 

As discussions unfolded, it became clear that the evening was about more than networking, it was an opportunity to explore where design is headed and the role creatives will play in shaping that future.

When a Design Mixer Became More Than a Networking Event

Creative gatherings often begin the same way. People arrived cautiously, finding familiar faces or quiet corners as they settled into the room. This mixer was no different.

Designers filtered in gradually, forming small groups and exchanging introductions. The atmosphere was thoughtful rather than loud. Many of the people in attendance were accustomed to expressing themselves through their work rather than through networking.

Then the ice began to break, conversation starters and activities helped dissolve the initial formality. Karaoke, in particular, transformed the mood. Soon, discussions were flowing freely between designers who had previously known each other only through social media, shared projects, or industry reputation.

The most sustained conversations centred on the Design Is Changing report and the growing influence of artificial intelligence on creative work. Across the global design industry, AI has introduced new questions about originality, efficiency, and what audiences value in creative output. Designers in the room wrestled with those same questions, sharing perspectives shaped by their own experiences.

What stood out most was how invested people became in the discussions. As the evening drew to a close, organizers found themselves giving one-minute warnings while conversations continued uninterrupted. The room simply wasn’t ready to stop talking.

Even the smaller details reflected the atmosphere. The food was enjoyed, conversations spilled across tables, and some guests requested takeaways before leaving. It felt less like a formal event and more like a community finding time to be together.

Why Cardtonic Is Investing in Nigerian Designers Beyond Products

For many Nigerians, Cardtonic is already familiar as a platform that helps people navigate barriers to global participation.

The platform’s virtual dollar card allows users to make international payments even when traditional naira cards face restrictions. Its eSIM service helps travellers and remote workers stay connected across borders without relying on physical SIM cards. 

Both products were built around practical challenges Nigerians encounter every day.

Beyond creating products, Cardtonic’s initiatives also provide opportunities for designers to upskill, exchange ideas, and stay informed about changes shaping the industry. The Design Mixer and the Perfectly Imperfect Challenge reflect that broader commitment by creating spaces where creatives can learn from one another and engage with emerging trends.

According to Creative Lead Ima Asuquo, the same thinking informed the company’s approach to the design community.

“Every product we’ve built answered the same question our founders asked on day one: Does this solve a real problem for someone trying to participate in the global economy but hitting a wall? This challenge asks the same question, just in a different medium.”

That philosophy is also visible in the Design Is Changing report itself. Rather than producing promotional content, Cardtonic commissioned research that explores how designers are adapting to changing technologies, shifting audience preferences, and evolving creative expectations.

As Graphics Designer Ejenavi Peter explained:

“We didn’t build this to sell something. We built it because the designers who use our products deserve more than panic. They deserve clarity.”

In an industry where creatives are frequently celebrated but rarely supported in meaningful ways, that distinction matters.

Inside the Perfectly Imperfect Challenge

The challenge that emerged from the mixer was built around one of the report’s most intriguing findings: Organic Imperfections.

According to the report, 72% of users associate mathematical perfection with automated or low-effort content, while imperfect designs generate 1.5 times higher interaction rates. In a digital landscape increasingly shaped by AI-generated outputs, audiences appear to be responding more strongly to work that feels distinctly human.

That insight became the foundation for the Perfectly Imperfect Challenge.

Running from June 1 to June 14, 2026, the competition invited Nigerian designers to create work interpreting the idea of perfectly imperfect through their own creative lens.

The challenge was open to designers across the country, extending the conversation that began inside the mixer to a much larger audience.

As Marketing Associate Lawal described it:

“Show us what perfectly imperfect means to you and stand a chance to be one of three designers to win 1,000,000 naira each.”

The prize pool totalled ₦3 million, with three winners receiving ₦1 million each.

Yet the significance of the challenge was never solely about the money. The financial commitment served as evidence of something deeper: a willingness to invest tangible resources in creative talent and creative thinking.

The challenge transformed a discussion about design trends into an opportunity for designers to contribute their own perspectives to that conversation.

Final Thoughts

The Design Mixer and the Perfectly Imperfect Challenge reflect the same commitment in different ways. One created space for meaningful conversations among designers, while the other invited creatives across Nigeria to contribute their own perspectives.

Together, they show how brands can support creative communities beyond products by encouraging dialogue, learning, and investment in talent. Through these initiatives, Cardtonic has demonstrated that engaging designers goes beyond sponsorships, it also means creating opportunities for growth and participation in conversations shaping the future of design.