In recent times, I have received several emails about updated privacy terms of services from most of the websites and apps that I use. All of them have something to do with GDPR that is taking effect from May 25th, 2018. You too have probably received a few emails...
We are living in the best of times; thanks to technology. For example, instead of going to libraries, we can simply get the best answers on Google; we no longer have to send letters through the post office, instead we simply send our friends emails, Facebook or...
I learnt some of the lessons that have improved my marketing skills from a very unusual place – bus marketers in Lagos.
Labour Day is a National annual holiday to celebrate the achievements of workers. In US & Canada it is marked every September, while most countries, including our dear Nigeria, celebrate it on May 1st every year. We popularly call it workers’ day. This year’s...
One of the best marketing strategies is to give away products for free. Free WiFi in specific locations is a great idea that business can build on
Many Google products and services are given for free because most of their revenue comes from somewhere else — their Google Adwords programme
Many Google products and services are given for free because most of their revenue comes from somewhere else — their Google Adwords programme
Research has shown that startup founders that have mentors will grow three times more than those that do not have one. If you are not convinced, you can read the full 32-paged report here). This is because your networks and connections to an extent determine how fast...
Many people think that starting a startup is the perfect excuse to fire your boss and quickly make money. Unfortunately, it is not. Some people have hurriedly left their jobs, following the bandwagon effect to become “the CEO of something". This is responsible for...
Over 1.5 billion people use Facebook everyday to connect with friends. Facebook is free to use by 99.99% of its users, but in order to make its money, it exposes you to advertising from over 3 million businesses Suggested Read: How your business can use Facebook to...
