In recent times, I have received several emails about updated privacy terms of services from most of the websites and apps that I use. All of them have something to do with GDPR that is taking effect …
How government can adopt a digital strategy (and you can be positioned for the opportunities)
We are living in the best of times; thanks to technology. For example, instead of going to libraries, we can simply get the best answers on Google; we no longer have to send letters through the post o…
5 product marketing lessons from bus marketers in Lagos
I learnt some of the lessons that have improved my marketing skills from a very unusual place – bus marketers in Lagos.…
How to get high-paying tech jobs in Nigeria
Labour Day is a National annual holiday to celebrate the achievements of workers. In US & Canada it is marked every September, while most countries, including our dear Nigeria, celebrate it on May…
Product marketing lessons from the free WiFi strategy
One of the best marketing strategies is to give away products for free. Free WiFi in specific locations is a great idea that business can build on…
21 FREE Google products you can use to grow your business and personal productivity
Many Google products and services are given for free because most of their revenue comes from somewhere else — their Google Adwords programme…
Mentors: The key to accelerating your business growth
Research has shown that startup founders that have mentors will grow three times more than those that do not have one. If you are not convinced, you can read the full 32-paged report here). This is be…
The blueprint to building a succesful clone of successful startups
Many people think that starting a startup is the perfect excuse to fire your boss and quickly make money. Unfortunately, it is not. Some people have hurriedly left their jobs, following the bandwagon …
How Facebook knows the right ads to show you and what you can do about it
Over 1.5 billion people use Facebook everyday to connect with friends. Facebook is free to use by 99.99% of its users, but in order to make its money, it exposes you to advertising from over 3 million…
How to use tech events to grow your startup
It has been (jokingly) said that Nigerians go to tech events to do only three things: eat good food, get souvenirs and meet people while doing these. In the comments section of this post , someone add…
How the FG can spend its Social Intervention Fund to Accelerate Nigeria
In recent months, I have read enough about the Federal Government’s conflicting positions to know where they truly stand – including the bad, the good and the ugly side of things. Of particular …
How to effectively get Angels, VCs and the media to notice your new Startup
The ideas I want to share with you can help you get the attention of the President of the United States of America even if it is just to tell him what you ate for breakfast. It is that powerful…..I am…
How to validate if your startup idea is a viable business
How do you know that your startup idea will succeed before investing too much time into it? That is the question you want to ask before you pursue your next startup idea, otherwise, you might end up t…
How to attract more sales when the Nigerian economy is down: Lessons from the Tomato scarcity
Apart from a weakening currency, one of the major challenges in Nigeria is the rising price of Tomatoes. The tomato drought is so real that people are learning to prepare “tomato-less” stew. While Nig…
9 huge mistakes early-stage startups should avoid
Many startups with a promising beginning end up failing as a result of one mistake or the other. A quick trip to autopsy.io or this analysis of dead startups will confirm to you that there is a start…
How the new Communications Minister can use tech to make Governance cool
One of the highlights of the last administration is the revolution in the ICT space. The records of success achieved by Dr. Omobola Johnson as Minister of ICT are enviable. These included the Nigeria …
There is an impending Payments revolution in Nigeria. Are you ready?
Interswitch used to be the only online payment gateway we had in Nigeria. Fast forward to today, there are several of them. It is easier to break them into categories as follows: NFC Enabled – PayAtti…
The future of revenue generation for Startups is the “Free” model
There are several revenue models for startup nowadays. Yet none of them is as profitable, or can guarantee your startup’s growth, as when you make your services and products available for FREE f…
Content Marketing 201 for Startups: How to tell a Newsworthy story
In an earlier article, I established that getting exposure on TV and Newspapers is important for your startup. There was so much of useful stuff worth checking out in the post, if you have not read it…
How Nigerian Startups can effectively use TV and Newspaper Ads to grow fast
What are the benefits when your startup is featured in local and (inter)national newspapers or you appear on TV? I wish you knew. Talking about the benefits of this kind of coverage, Derek Halpern sai…