Guest Contributor

It always seems impossible until it's done -- Nelson Mandela (1918 - 2013) Disclaimer: This article may attempt to solve a so-called complex data problem with a simple solution. Africa is a rich bed of opportunities. More so, as governments across the continent try to...

Innovation, one of the most important things in any society, organisation or company that wants to move forward. It’s the reason why some businesses have survived for decades and the lack of it is why some others have died out. Innovation is vital in any company, idea...

The best marketing in the world doesn’t feel like marketing. Here’s how business owners can stay constantly updated and acquire more customers

In our private lives, we set out personal goals and objectives. Within a family, there are expectations -- be it nuclear or extended (depending on the social mores of a place). Every head of the family, or a single parent wishes for a certain outcome. And, Oh Yes, the...

On the 16th of February, the world came to a stand still as one the most widely anticipated movies of the 21st century was released in cinemas globally. Much momentum had been built up towards the release of the film with selling the highest number of pre-sale tickets...

Some years ago (early 2000s), $1 million was invested in a tech company in Nigeria and it made great news. Everyone in that sector was so happy because it seemed, then, to signify the symbolic finger in the sky that held the promise of better things to come. I think...

Influencer Marketing is the new rave in Nigeria. Once upon a time, celebrities were the only true influencers acknowledged. If you wanted a personal brand to promote a product or business to consumers you had to engage celebrities. Thankfully that’s no longer the...

The Nigerian music industry has seen enormous growth in the country. It has evolved from the crude sound it was once known for to become a global genre popularly known as Afropop. The genre keeps growing exponentially and has become an integral part of the African...

People need banking, but they don’t need banks. -- Bill Gates. The words “bank” and “banking” elicit many negative sentiments/reactions from Nigerians. When we say "bank", the first image that pops in your head will probably be long queues and redundant ads which...

Hello New Company Head, I bet this is the biggest professional promotion you have gotten in your life. Your job is to head the company and determine the fate of (insert the number of employees here) employees. You are to decide whether they all have jobs in the next...