In 2025 GiriToday made significant progress across product development, design, marketing, operations, and strategic partnerships. It launched both the Sellers and Buyer side of its platform enabling global buyers access direct and authentic African products, piloting with Nigeria. 

Overview:

Giritoday is equipping small and medium-sized businesses with the digital tools required to grow, compete, and operate efficiently in today’s market.

What it has Delivered:

• Provided SMEs with access to modern digital solutions, including e-commerce platforms, digital payments, logistics integration, and data-driven insights.
• Enabled businesses to reach wider markets, streamline operations, and enhance overall performance.
• Simplified the process for SMEs to adopt technology, helping them scale and innovate with ease.

In July, 2025 it launched the buyer side of the platform, with primary focus on the United States, Canada and the UK, in 2026 the Product and Business development team will focus on expanding the buyers market with Europe as a top destination, while still maintaining optimization of existing infrastructure. In August It kicked off the end to end delivery experience, studying each friction point while developing strategy to either eliminate or reduce those friction for a smoother user experience. 

Major Headwinds  

• Seller growth metrics 

Achieved 800% growth in seller acquisition from February to December through organic marketing and referral programs

• Geographic Expansion

It now has Sellers spread across multiple states in Nigeria reflecting a strong national expansion 

• Major product improvements 

-A streamlined onboarding flow allowing our sellers to create an account using their phone number 

-Optimized product listing and descriptions through Ai integration making it easier for sellers to list items. 

– Delivered GiriToday’s ——-

– Established strategic partnership with:

• Payment Partners for collections and settlements
• Logistics  Partners for end to end delivery of products
• Grassroot community organization ( Abeokuta North, Flutterwave, Transactpay and Ethnocentric) to directly connect with sellers ensuring affordability of products on GiriToday’s platform.
• Our partnership with Cosearch and EverC ensure the foundation for a future robust fraud, chargeback and compliance program are in place

Impact:

Giritoday is using technology to level the playing field allowing even the smallest businesses to grow sustainably and participate actively in the broader economy.

In 2025, GiriToday invested heavily in building a secure, trusted, and scalable marketplace for global buyers and African sellers.

Current state

• Secure, encrypted platform across web and mobile
• PCI-compliant payments via leading global and regional payment providers
• Clear separation of buyer, seller, and admin access with role-based controls
• Verified sellers, secure bank payouts, and controlled payout timelines
• Buyer payment protection and platform-managed dispute resolution
• Privacy-first handling of customer and transaction data

Roadmap

• Advanced fraud detection across payments, listings, and orders
• Stronger seller verification and reputation-based risk scoring
• Two-factor authentication for high-risk seller actions
• Expanded purchase protection and faster dispute resolution
• Deeper audit logging and platform-wide security monitoring
• Security and trust are core to GiriToday’s strategy of reducing platform risk, increasing conversion, and enabling safe marketplace scale.

Operations & Fulfillment

• Fulfillment Partner Performance:
  Evaluated the performance of key fulfillment partners, by testing the end to end process with our first order on Giritoday to ensure consistency in service delivery.
  
• Logistics Improvements:
  Conducted process upgrades with partners to expand coverage, enhance delivery reliability, and reduce handling delays.
  
• Packaging & Quality Assurance:
  Every product undergoes a verification and quality check process to ensure buyers receive the correct items and every product meets the required standards.
  

GiriToday Is Raising $500K to Accelerate Growth

Following a year of platform validation, operational testing, and measurable seller growth, GiriToday is raising $500,000 to accelerate its next phase of expansion.

In 2025, the company proved core assumptions behind its model. Seller acquisition grew 800 percent within ten months. More than 800 sellers were onboarded across 20+ Nigerian states, with over 900 products listed. The platform recorded its first international purchase and successfully completed its first end to end cross border shipment.

Growth to date has been capital efficient and largely organic, supported by grassroots market engagement, strategic partnerships, and product optimization.

The raise will be deployed toward scaling seller acquisition nationwide, launching the full seller mobile application, reducing delivery timelines through deeper logistics integration, expanding buyer markets into Europe, and strengthening fraud detection and compliance infrastructure.

GiriToday is not positioning itself as a traditional marketplace. It is building the digital infrastructure layer for Africa’s outbound commerce, aggregating supply, embedding secure global payments, orchestrating logistics, and establishing the trust framework required for cross border scale.

As global demand for authentic African products continues to grow, the opportunity is no longer theoretical. The next phase is execution at scale.

2026 Roadmap: Looking Ahead

The 2026 strategic direction is shaped by insights from the past year and its renewed commitment to building a more efficient, scalable, and seller centric ecosystem.

Key Focus Areas:

• Full Launch of the Seller Mobile App , A complete rollout with advanced tools for product management, analytics, and fulfillment.
  
• Buyer App Upgrade : Improved user interface, faster navigation, secure checkout, and personalized shopping experiences.
  
• International Expansion : Opening access to regional African markets and establishing cross border logistics capabilities.
  
• AI Product Matching Engine : A smart discovery system that connects buyers to relevant products faster and boosts seller visibility.
  
• Partnership Expansion : Building new partnerships with logistics providers, local governments, fintechs, payment platforms and creative communities to accelerate growth.

In 2026,  Giritoday expects its platform to help African harness the potential in more global trends in retail and fastmoving goods categories or as it expresses its “low-manufacture goods”. Recent spikes in specific hair care products for example across global e-commerce trends tell a compelling story.

Giritoday believes these are not random fluctuations in consumer preference; they represent a deliberate pivot toward natural, ethically sourced options that have their roots firmly planted in African beauty traditions.

As Africa’s retail capacity is no longer a question of potential but rather a matter of realizing its boundless opportunities, the future may very well be African. Please find more on the company’s growth in 2025 here https://www.giritoday.com/giri-insight Interested in discovering the finest African products?

Visitgiritoday.com or reach out to us at hello@giritoday.com for inquiries about partnerships or product recommendation.