SendBaba, a homegrown enterprise email marketing platform, is positioning itself as Africa’s answer to global email giants like SendGrid, Mailchimp, and Brevo.
Founded by Prince Darlington, SendBaba offers businesses a full-stack email solution built entirely on African-owned infrastructure. The platform enables companies to send marketing campaigns, transactional emails, and automated messages at scale – without the foreign exchange burden that comes with international SaaS subscriptions.
What Makes SendBaba Different
Unlike competitors that route African business data through foreign servers, SendBaba operates its own dedicated IP addresses and SMTP infrastructure. This gives businesses greater control over their email deliverability while keeping customer data closer to home.
The platform recently introduced AI-powered features that set it apart in the market:
- AI Email Generation – Users describe what they want in plain English, and SendBaba’s AI creates professional, branded email templates in seconds
- Smart Subject Lines – AI generates multiple subject line options with predicted open rates
- Plain English Segmentation – Create audience segments by typing requests like “customers who purchased last month but haven’t opened recent emails”
- Brand Memory – Set your company colors, logo, fonts, and tone once; AI applies them automatically to every email
Solving Real Problems for African Businesses
“African businesses have been paying premium prices in dollars for email services, with their data sitting on servers they don’t control,” says Darlington. “We built SendBaba to change that – world-class email infrastructure with local pricing and local support.”
The platform serves clients across e-commerce, financial services, and technology sectors, processing hundreds of thousands of emails daily through its dedicated infrastructure.
Pricing and Availability
SendBaba offers tiered pricing in Naira, making enterprise-grade email marketing accessible to startups and SMEs. The platform includes a free tier for businesses just getting started.
Businesses can sign up at sendbaba.com.
About SendBaba
SendBaba is a Lagos-based email marketing and delivery platform built to serve African businesses. The company provides email campaign tools, transactional email APIs, contact management, and AI-powered content generation on locally-owned infrastructure.
