Ayema Networks has exceeded 102,000 active users on its social commerce platform, supported by a growing network of over 500 registered vendors. The platform currently records more than 2 million monthly engagement events, reflecting rising adoption across key user groups in Nigeria.
This milestone follows the company’s ongoing investment in accessible digital infrastructure and locally optimised platform features designed to support both buyers and vendors.
₦15 Million Funding to Advance Infrastructure and Compliance
Ayema Networks recently secured ₦15 million in funding to reinforce its operational and regulatory foundations. The capital is allocated towards:
- Expansion of the company’s campus WiFi rollout
- Regulatory and compliance processes, including NITDA certification, SCUML registration, and trademark protection
- Continued scaling of platform features and technical performance
The company notes that these investments will support its broader strategy to improve accessibility while expanding its services across additional markets.
Campus WiFi Deployments Drive User Acquisition and Retention
As part of its infrastructure-led growth model, Ayema Networks has installed Starlink-powered WiFi hotspots across multiple tertiary institutions, including the Federal University of Education, Zaria.
Measured outcomes include:
- Over 8,000 connected students
- 2,400 user signups generated directly from the first installation
- A 30% conversion rate from WiFi users to platform accounts
- 68% three-month retention among acquired users
- Rollout of the initiative to three additional locations
A centralised monitoring dashboard supports bandwidth management, attribution tracking, and performance oversight across all installations.
Platform Features Designed for Local Commerce and Connectivity
Ayema Networks continues to roll out features tailored to the needs of Nigerian merchants and consumers. These include:
- Bulk product upload via Excel
- Price negotiation tools for buyers and vendors
- Local payment method support
- Optimised server-rendered pages for improved performance on low-bandwidth networks
- Background image processing for faster uploads
- Vendor management and analytics tools
These capabilities help vendors across fashion, beauty, digital services, and food categories operate more effectively within the platform.
Vendor Ecosystem and Revenue Model
The company currently hosts more than 500 vendors, who fall across segments such as fashion and beauty, digital services, and consumables.
Ayema Networks’ revenue streams include:
- Annual vendor subscriptions ranging from ₦50,000 to ₦100,000
- A 2% transaction fee for high-volume vendors
- Premium subscription tiers launching in Q1 2026
- Creator monetisation programmes, with creators receiving 80% of revenue
Vendor retention currently stands at 65% annually, with ongoing updates planned to enhance support and business enablement tools.
Enterprise and Regional Expansion Plans
Ayema Networks is pursuing enterprise partnerships and regional expansion opportunities, including:
- White-label social commerce solutions for institutions
- Data partnerships with telecom operators
- Potential collaborations with state governments for digital marketplace programmes
- Market entry into Ghana in 2026, followed by expansion into Kenya, including support for local payment systems such as M-Pesa
These initiatives form part of the company’s roadmap to scale its model across key African markets.
Executive Statement
“Ayema Networks is committed to building technology and infrastructure that make digital commerce more accessible across Africa,” the company’s leadership stated. “Our recent milestones demonstrate strong market demand, and we remain focused on expanding our platform, partnerships, and reach.”
About Ayema Networks
Founded in 2021, Ayema Networks operates a social commerce platform that connects buyers, vendors, and creators through integrated storefront and social features.
Key metrics include:
- 102,000 active users
- Over 500 vendors
- 2 million monthly engagement events
- Funding: ₦15 million
- Certifications: NITDA, SCUML
- Trademark registered
Ayema Networks develops digital commerce solutions designed for emerging African markets.
