Kulturely, a cultural experience marketplace built for Africans in the diaspora, has officially launched across major UK cities. The platform helps Africans earn by hosting real-life cultural experiences, including food sessions, music lessons, dance basics, city hangouts, lifestyle exchanges, storytelling, and heritage-inspired activities.
The platform introduces a new category in the global experience economy known as cultural micro-hosting, a model where individuals monetize their identity, culture, lifestyle, and time by offering simple, authentic experiences to guests both within and outside the African community.
A New Earning Pathway for Africans in the UK and diaspora
Kulturely enables Africans to create listings such as:
- “Cook Nigerian Jollof with Me in London”
- “Amapiano Dance Basics for Beginners”
- “Spend a Day Hanging Out with a Kenyan Local”
- “Igbo Storytelling & Proverbs Night”
- “East African Spice & Tea Experience”
Hosts can set prices between £10 and £50 per hour, choose their availability, and earn from each booking. The platform charges a 10% commission from hosts and 10% from guests, with payouts automated once hosts reach the £50 threshold.
Speaking on the launch, Daniel Iloh, Founder of Kulturely, said:
“Africans in the UK and diaspora have culture, stories, food, dance, humor, warmth, and lived experience. These things have value. Kulturely makes it possible to earn from what already exists within you, your identity.”
Co-founder Etoroma Genesis added:
“For travelers, students, and locals, Kulturely offers a safe way to meet Africans and experience culture in real-time. For Africans, it is a flexible income engine that requires no formal qualifications, just authenticity.”
A Growing Market with No Direct Competitor
Kulturely addresses a fast-rising demand for African culture worldwide:
- Over 1.5 million Africans live in the UK and Around 350 million people of African descent live in the diaspora (outside Africa)
- The UK experience economy exceeds £134 billion annually
- Searches for African music, food, and lifestyle continue to grow globally
While platforms like Airbnb Experiences and Eventbrite exist, none offer identity-first, African-led, culturally specific micro experiences or paid social hangouts.
How Kulturely Works
- Hosts sign up and complete verification.
- Add a cultural experience using guided templates.
- Set hourly price and availability.
- Receive bookings and communicate with guests.
- Get paid after delivering the experience.
Guests can browse by country, language, tribe, theme, or interest, creating a new way to connect with African culture in local cities.
Technology and Future Plans
Built on a scalable cloud and CDN-optimized infrastructure, the platform supports thousands of simultaneous users. Upcoming features include mobile apps, improved discovery feeds, community events, and expansion into Europe, the US, Canada, and Africa.
A Movement for Culture, Connection, and Community
Kulturely positions African culture as an economic driver, enabling Africans to earn part-time income while allowing others to experience genuine African hospitality, storytelling, food, music, and creativity.
Kulturely is now live at kulturely.com and currently onboarding hosts across the UK. Early hosts receive visibility boosts and personalized onboarding assistance.
