The news
- BNPL accounted for 60% of Valu’s gross merchandise value (GMV).
- The fintech recorded EGP 2.6 billion ($53.7 million) in gross revenue in H1 2025.
- Transaction volume grew by 133% to 3.59 million, while Valu says its market share has expanded to 25% from 22% a year before.
Buy Now Pay Later (BNPL) services accounted for 60% of the gross merchandise value (GMV) of Egyptian fintech, Valu, driving a 94% growth in gross revenue from EGP 1.3 billion ($26.86 million) in H1 2024 to EGP 2.6 billion ($53.7 million) in H1 2025.
Valu’s BNPL services allow users to shop across stores, websites, and apps, with a financing plan of up to 60 months.
Revenue growth was primarily due to a surge in transaction volume. Transaction volume, which included card transactions, grew by 133% to 3.59 million from 1.54 million the year before, reflecting a daily average of 19,700 transactions.
These numbers reflect a growth in Valu’s market share. While Valu controlled 22% of the market in H1 2024, it now controls 25% of the market in the MENA region at the end of H1 2025. This positions Valu as a growing force in the regional fintech landscape, competing with other major players such as MNT-Halan, Tabby, and Shahry.
Moreover, the company’s loan portfolio increased by 70% to EGP 11.4 billion ($235.6 million), bringing its overall loan issuance to EGP 41 billion ($847.3 million) and reflects its growing market acceptance in the region.
Despite a 52% growth in operating expenses to EGP 829 million ($17 million), fuelled by staffing costs, increased technology spending, and expected credit loss, the fintech achieved a 64% increase in net income to EGP 341 million ($7 million).
Founded in 2017, Valu offers a range of credit solutions, including BNPL services and consumer financing, to users in the MENA region.
With five products in the market, the company continues to expand its product offerings to customers and is on a stable growth path to justify the continued confidence and backing of investors and potential customers.
