- As the year draws to a close, Google releases its annual "Year in Search" report, which shows what Nigerians searched for in 2023.
- The results showcased the most searched terms, well-known individuals, musicians, actors, and other celebrities, as well as themes, queries, and other topics that attracted interest from Nigerians throughout the year.
- This year's top search results for "loss" included singer Mohbad, Yoruba actor Murphy Alabi, and actor and film producer Saint Obi. Mohbad also topped the most-searched Nigerian news topic category in 2023.
Asake's Lonely at the Top had the highest search ranking in the song category. International events like the Sudan crisis, the Gabon coup, and the Israel-Gaza conflict, among many others, piqued the interest of Nigerians.
"What is fuel subsidy?" and "Who is the winner of the 2023 presidential election?" were two of the most frequently asked questions in 2023. Nigerians' concern for their country's political and economic circumstances was evident in these queries.
Nollywood actress Moyo Lawal, former presidential candidate Peter Obi, and Nigerian rapper Oladips are the top three most-searched-for individuals in Nigeria. Moyo Lawal, Nancy Isime, Mr. Ibu, and Empress Njamah are the top candidates for Nigerian actors.
The Nigerian music industry was not left out, as Nigerians actively followed stories and events on Asake, Khaid, and Shallipopi, among others. Songs such as Asake's Lonely at the Top, Omah Lay's Reason, and Kizz Daniel's My G ranked first through third in Google's Year in Search Report's song category.
Other international top searches, which range from cases of disasters, conflicts, and sports, include Inter Miami, Al Nassr, Ballon d'Or 2023, Gabon Coup, Turkey Earthquake, Brazil Flood, Sudan Crisis, the Submarine Implosion, and Wagner Group.
On international searches, all five passengers on board perished in the submarine implosion that happened in June 2023. The submersible "Titan," owned and operated by the travel and adventure company OceanGate, imploded in a quest to see the Titanic wreck in the North Atlantic Ocean. Investigations continued in October 2023 in search of fresh information.
The earthquake that struck Turkey in February 2023 was a deeply felt worldwide event. Despite receiving prompt assistance from power countries and organisations, the country experienced more than 11,000 aftershocks.
One of the most popular sports in the world is football, and the Ballon d'Or — an annual international award given by French football in conjunction with UEFA — made it to the top search results. It is a highly anticipated meeting for football fans worldwide and a significant event for the global football industry.
The Google Year in Search report reveals Nigeria's interest in and reaction to 2023 events. The search engine curates information on the World Wide Web, making it a go-to source for news and the latest happenings.
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