Enter Admoni, a rewards-based advertising app using geospatial proprietary technology to optimise advert effectiveness and prioritise the user. This app is revolutionising the way that brands engage with their consumers. Like Google took the billboard concept to the internet, Admoni has taken it one step further with geo-specific, custom audience targeted, real time billboards on a mobile phone.
Unlike Truecaller, and other apps that display ads outside of apps and the internet, Admoni differs and sets itself apart by showing targeted ads based on location and user habits, that earn rewards for the user each time they see or engage with the ads – users participate in their own data monetisation. The company uses standard data and permissions enabling, such as location and phone control and the app’s effective targeting technology allows for the most optimised and customised user experience- and empowers the consumer.
How it works
As well as letting users benefit from the ads they’re served, the process of earning rewards is simple and straightforward
For users who have downloaded the app and agreed to the T&Cs, Admoni displays a single impression that pops up for about 15 seconds after the user has placed a phone call- with the ability to close immediately (unlike in-game ads that force you to watch 30 second or more ads to win in-game rewards).
Once the ad has been watched or interacted with, the user is rewarded with proprietary Admoni Tokens or ADTs, which can be redeemed or exchanged for services valued at approximately One (1) Naira per token. The more ads the user views and interacts with, the more rewards earned. ADTs can be redeemed as discounts to pay for mobile credit, internet services, utilities and cable bills, amongst other things. And with exciting partnerships in the works, the number of reward offerings will continue to grow.
The world of advertising is rapidly advancing at a breakneck speed, and in all this time, it has benefitted the companies who are selling products or advertising space. Finally, with Admoni, there is an opportunity for consumers to benefit and earn from advertising. Admoni might just have a disruptive solution for the future.
The current landscape
Truecaller is probably the most well-known app leveraging a user’s call screen as advertising real estate to its over 250m users. Glance, the less than 3-year-old Google-backed app already boasting of 400m Android users and a valuation of 2BN dollars, realised that a user’s locked screen could serve as the perfect opportunity to present content and advertising. Glance already has partnerships with several manufacturers, including Samsung and Xiaomi, and is poised to enter the US Market.
And tech giant, Apple, has no plans to be left behind, making the locked screen a major priority in the newest release of its operating system- iOS 16. This comes at the same time the giant is making waves in the digital advertising space by exploring how they can compete with the search behemoth, Google, by displaying (and monetising) ads in their News, Search and Maps apps- which are pre-installed on every Apple phone.
But all these companies are leveraging the consumer’s personal space for their benefit.
To contact us, kindly email [email protected]