Ads coming to Netflix?

by | Apr 21, 2022

The African entertainment scene has witnessed massive growth in the last decade. While the focus seems to have been on the music scene, the film industry has also done well. 

Tech platforms have often aided this growth, and on the podcast today, we discussed Netflix’s plan to include ads in a cheaper plan, Google’s product development center, and the promise of Nigerian digital banks.

We kicked off the discussion with Ogheneruemu sharing Netflix’s plans to introduce ads while revealing some platforms, including Hulu and ESPN Plus, already have similar offerings.

With this news following reports that the company had lost 200,000 subscribers, we discussed the possibility of this move helping them to capture a section of the market that could not afford streaming services and its long-term sustainability.


Next, we discussed Google’s product development center in Kenya, its impact on the local talent ecosystem and how Big Tech companies will navigate hiring talent from countries like Nigeria.

If you’re wondering why hiring talent from places like Nigeria came up, here’s why: you’re better off travelling outside Africa than within Africa. 

Sadly, Nigerians often report bad experiences while travelling. There are several reports of Nigerians being targeted by locals, and the xenophobic experiences in South Africa are not over. How local startups navigate this development remains to be seen, but this is an excellent time to be a Kenyan techie.

As our timekeeper — Hi, Precious — gave the sign, we ended with an analysis of the failed promise of Nigerian digital banks. Despite promising better and more efficient services, most digital banks in the country are still bedevilled by the same challenges traditional banks face. 

With all these challenges, I suggested that these problems could be attributed to the mindblowing growth experienced by these startups in a relatively short time. We concluded by saying that the focus should always be on the customer.

Get more details on all the topics we discussed on Spotify, Google Podcasts, Apple Podcasts, or wherever you get your podcast. Also, share your favourite snippets with the hashtag #TechpointAfricaPodcast. 

See you in the next episode.

Chimgozirim Nwokoma
Chimgozirim Nwokoma

Accidental writer, covering Africa’s startup landscape and its heroes.


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