Unity against naughty lenders, Treepz on an expansion spree, Abeg’s dramatic growth

November 23, 2021
4 min read

Good day,

Today I’m discussing:

  • Nigerian agencies’ fight against predatory lenders
  • Treepz expands to East Africa
  • Abeg’s future tests

Invasive loan apps getting the heat


It’s no news that some lending platforms go the extra length of harassing defaulting borrowers and their contacts. While we can’t ignore the reason behind these aggressive collection strategies, their processes are clearly infringing on borrowers' privacy. 

Fun fact: This is not a Nigerian ‘thing’; it is actually a global menace and is rampant in Asia and Africa.


To this end, six Nigerian agencies have agreed that this intimidation and harassment will no longer be condoned. No more ’naming and shaming’! 

Ogheneruemu, in another episode of Privacy Roundtable, explains how this partnership plans to keep these platforms in check.

Read here: 6 Nigerian agencies unite to fight data privacy abuse by money lending fintechs

Another acquisition from the stable of Treepz

Treepz photos

Nigerian mobility tech company, Treepz (formerly Plentywaka) has acquired Ugandan bus company, Ugabus, to further its expansion plans. This comes with a change of name for the Ugandan startup. For Treepz, this is the second acquisition in less than four months.

In August, it was Ghanian startup, Stabus. Both acquisitions were financed through a $1.3m seed funding and a $1.5m extension.

An eventful 2021: Founded by Onyeka Akumah, Enagwolor Johnny, John Shaibu, and Oluseyi Afolabi in 2019, Plentywaka has made notable strides in 2021. In March 2021, it announced its entry into Techstars Toronto, one of the most impressive startup accelerators. 

Two acquisitions and a $2.8 million seed investment caps what has been an eventful year. Should we expect more before the year runs out? Too soon to say.

Get the full gist here: Nigerian MaaS startup Treepz closes $2.8M seed round to fund East African expansion

A dramatic growth at Abeg

A few months ago, the streets of Nigeria’s tech space were abuzz with the news that Abeg, then a seven-month-old startup, was the headline sponsor of MultiChoice’s Big Brother Naija (BBN).

Arguably Africa’s most popular reality TV show with a potential 20 million eyeballs up for grabs, unconfirmed whispers say that it cost $2 million to be the show’s headline sponsor. 

The question on everyone’s mind was, “How did Abeg pull this off?” The fine print of MultiChoice’s announcement stated that Abeg was a subsidiary of Piggytech Limited, the parent company of popular savings startup, PiggyVest. That seemed a reasonable explanation.

However, in a chat with TechCrunch, Abeg’s founders maintained that the company raised a pre-seed round from local investors and completely dismissed claims that Piggytech paid its BBN sponsorship. 

Launched in 2020, and likened to the US mobile payment service, Cash App, Abeg is a fintech platform that allows users to request and send money using unique usernames called tags. After its launch, the startup grew to 5000 users with little to no marketing at all. 

Sponsoring BBN helped the startup acquire 2 million users. Not a shabby return considering it spent $2 million from its pre-seed raise from local investors, and this was probably one of the largest pre-seed by a Nigerian startup. Too bad the numbers were not announced.

But, there’s a lot more to the story, and there are some intriguing conversations to be had about Abeg’s future and its relationship with Piggytech limited. 

Go deeper: Nigerian fintech Abeg faces its biggest test yet after blitzscaling to millions of users

In case you missed it

Interview with Mr Eazi; artiste, tech bro, investor, goes live today by 12 pm

What else I’m reading/watching


  • Tavia Technologies Limited is looking for a SharePoint Support Analyst. Give it a shot
  • Team Apt is hiring an Inventory Officer. Apply here
  • Platform.sh is hiring a Technical Product Manager - Observability. Apply here
  • OkHi is looking for a Head of Product and several other positions. Apply here
  • Africa Fintech Foundry has opened applications for its Female Digital Academy. Apply here.
  • Experienced Customer Service Representative at Roqqu. Apply here
  • PwC is hiring an associate for their Human Capital team. Apply here
  • Lemonade Finance is hiring for a Customer Support Specialist in Nigeria. Apply here
  • Pulse Sports is hiring a Social Media Manager. Apply here
  • Tix.Africa is hiring a Backend Engineer. Apply here
Journalist feasting on tech, business, and policies. Looking to chat? Catch up with me, @eruskkii, on Twitter or send a mail to emmanuel@techpoint.africa
Journalist feasting on tech, business, and policies. Looking to chat? Catch up with me, @eruskkii, on Twitter or send a mail to emmanuel@techpoint.africa
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Journalist feasting on tech, business, and policies. Looking to chat? Catch up with me, @eruskkii, on Twitter or send a mail to emmanuel@techpoint.africa

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