Ugandan motorcycle-hailing startup, SafeBoda, finally commences operations in Nigeria

by | Mar 2, 2020

SafeBoda, a Ugandan motorcycle-hailing startup, has commenced operations in Nigeria.

This comes two months after the startup initially proposed a launch date in January. Prior to this, however, the startup had been giving subtle hints on its plans to expand to Nigeria. In May 2019, it hired Babajide Duroshola, Andela’s ex community manager, as its country manager.

Subsequently, Duroshola via a tweet announced job roles in Ibadan, Abeokuta, and Kaduna while opening a physical office in Ibadan.

With speculations flying around of its launch in Ibadan, SafeBoda confirmed to Techpoint that it was only increasing awareness ahead of when it commences operations.

Advertisement

Why Ibadan, not Lagos?

Now, the company has put finishing touches and decided it was time to start operations in the country. Unlike other motorcycle-hailing platforms that first launched in Lagos before expanding elsewhere, SafeBoda has taken a different approach, launching in another south-western city — Ibadan, with routes around Eleyele, Sango, Bashorun/Gate, UI, Poly, Bodija, New Bodija, Agodi, Ijokodo, UCH, Mokola, Dugbe and Jericho.

This is because of the hostile laws and regulations of the Lagos state government towards motorcycle-hailing startups, one Duroshola says influenced the company’s decision to launch in Ibadan.

“The reason why we decided to launch in Ibadan instead of Lagos is that the latter isn’t Okada friendly. They all but said it before the ban so we figured it wasn’t the best decision which made us go back to the drawing board,” Duroshola tells Techpoint.

He further goes on to say that it’s uncertain if the yellow-branded motorcycle-hailing company will launch in Nigeria’s largest city.

Advertisement

But with competition already brewing up among ORide and MAX.ng, it will be interesting to see how SafeBoda performs in this market with already established players.

In terms of the fleet of motorcycles, Duroshola says that although the company has launched with a few hundred motorcycles, the amount of requests it has had so far means it will need to supply more motorcycles to meet demand.

The Ugandan-based startup is now a household name in the East African country offering other services including food and payments while raising more than $1.3 million. However, Duroshola thinks it’s too early for SafeBoda Nigeria to diversify in that manner but says the company will definitely be modelled after SafeBoda’s East African play.

Tage Kene-Okafor
Tage Kene-Okafor

Endlessly amused by technology. @ulonnaya


Are you in tech and you are looking at getting a foreign remote job or you want to move abroad? Fill this form and you will get the BEST resources to help you get that high paying remote job as well as japa easily! WAGMI!

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

Reclaiming stolen African artefacts

Reclaiming stolen African artefacts

On #TechpointDigest, Victoria Fakiya (@latoria_ria) discusses how Traction wants to stop fake alerts, Canza Finance’s journey, Esaal’s $1.7m seed round, and JABU’s $15m series A.

[PODCAST] Relooting African art with NFTs

[PODCAST] Relooting African art with NFTs

What do you think about an NFT project that wants to reclaim Africa’s lost artefacts? Well, the editorial team had some interesting thoughts, and you can listen to this and other stories on today’s episode of #TechpointAfricaPodcast.

$2 million to drive learning via WhatsApp 

$2 million to drive learning via WhatsApp 

On #TechpointDigest, we discuss how major players in the African mobility space can change the mobility narrative, FoondaMate’s $2 million funding, Twitter Create, and AMP’s $5.6 million seed round.

[PODCAST] Taxing calls to give you healthcare

[PODCAST] Taxing calls to give you healthcare

The Nigerian government wants to tax phone calls to provide better healthcare. In today’s edition of the #TechpointAfricaPodcast, we discuss possible implications and upsides to this.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Blockchain Explorer

Analysis oninnovation, regulations, and trends inthe blockchain sector, as it concerns Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap