Netflix might soon offer more Nollywood originals with the advent of Netflix Naija

by | Feb 26, 2020

Yesterday, US-based video-on-demand (VOD) streaming platform, Netflix opened a dedicated Twitter account for Nigerians — @NetflixNaija.

The handle posted a tweet hinting at what this may mean. It includes a picture of producers, directors, and veteran actors and actresses from the country’s movie industry, Nollywood.

N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria!” it said.

This is coming at the back of Netflix’s latest move to allow subscription payments in local currencies for Nigeria and Kenya.

Recall that the media streaming service expanded into Nigeria with over 180 other countries in 2016 and has since gained arguably less than 50,000 subscribers.

As people try to get a grasp of what this may mean for its teeming users in the country, reactions have trailed the announcement.

While some opined that the tweeted image was missing some significant personalities, others advocated for the inclusion of some old Nollywood movies on the platform.

And others, who hoped that Netflix might be interested in bringing Nigerians onboard its team, indicated their interests.

While these are only speculations, let’s consider other possibilities.

For one, this could translate to more features like Lionheart, a movie directed by Genevieve Inaji, which was acquired by Netflix to be an original on the platform. This was a way of fulfilling its promise to invest massively in the African film industry.

In another sense, it may be a cue for onboarding more local content options available for Nigerians.

Fun Fact: At the moment, there are less than 50 Nollywood movies that have made it to Netflix among the myriad of contents on the platform.

Aside from that, there are also speculations that the global streaming giant may decide to create series from existing content.

However, this does not rule out the likelihood of using this to ramp up its competition against a local content streaming platform like IROKtv.

Whatever the case, it appears the African market has been favourable for the VOD platform and investing more in one of its major players, Nigeria, seems like a timely move.

Ultimately, we suspect that the outcome will be mainly measured by its influence on Nigerians viewership statistics.

Oluwanifemi Kolawole
Oluwanifemi Kolawole

Human enthusiast | Writer | Senior reporter | Podcaster.


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