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MasterCard’s new ‘hassle-free free trial cancellation policy’ is for physical products alone

January 18, 2019 · less than a min
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Recently Mastercard announced a new policy that makes it easy for cardholder to cancel free trials and even recurrent subscriptions.


Suggested Read: Mastercard makes it easier for cardholders to cancel free trials


The company however clarifies that the policy applies to only physical trial products like skincare, healthcare, cosmetics, vitamins and others. This means this policy does not extend to online and digital services.

According to a Mastercard representative, there is a reason for this choice,

“The reason why we are putting these rules in place for “physical” goods is historically we have seen most issues occur in this space. Online subscriptions traditionally are quite explicit and ask people to opt in.”

This means that contrary to earlier speculations, this new policy will not apply to online digital services that require digital subscriptions.

Victor Ekwealor

Victor Ekwealor

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tech. media. startups. africa. vc | Twitter: @victor_ekwealor

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