DStv will not allow pay as you view model

by | Jan 17, 2019

MultiChoice owners of Digital Satellite Television (DStv), a direct broadcast service for Sub Saharan Africa, said its Nigerian subscribers won’t get pay as you view tariff plans.

DStv is Nigeria’s premiere pay TV service and customers have been clamouring for a plan that lets them pay as they view. Even going as far as begging the Federal Government to enact a law that enforces this.

This may not be unconnected to its recent price hikes.

In May 2017, MultiChoice increased the price of its DStv Premium pay TV service from ₦13, 980 to  ₦14,700. Other packages also experienced price hikes.

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On the first of August 2018, these prices shut up further; DStv Premium became ₦15,800, Compact went from ₦6,300 to ₦6,800, Compact Plus from ₦9,900 to ₦10,650,  Family became ₦4,000 from a past ₦3,800, and Access from ₦1,900 to ₦2,000.

At the time, the Consumer Protection Council (CPC) condemned the hike. Director-General of the CPC, Babatunde Irukera said the increase was in bad faith and undermined the council and its regulatory process.

On why the pay as you view model would not work, Martin Mabutho, Chief Customer Officer at MultiChoice said this won’t be possible because DStv’s contract with its suppliers is on a monthly basis.

He however assured customers of incentives like price slashes, quarterly acquisition and loyalty promos.

Victor Ekwealor
Victor Ekwealor

tech. media. startups. africa. vc | Twitter: @victor_ekwealor

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