Internet Culture

Illegal account sharing on Netflix could get a lot more difficult

January 11, 2019 · 1 min read
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Do you actually pay for your Netflix subscription or do you and 20 other friends and family members share one account? If you belong to the category of people illegally sharing Netflix passwords, then you might not like this.

At CES 2019 — this year’s edition of the world’s largest consumer tech exhibition, a British software company Synamedia unveiled a new software — Credentials Sharing Insight —  that uses machine learning to help streaming services spot shared passwords.

According to The Verge, once a streaming service, for example Netflix buys access to the Synamedia platform which analyses data from all its users, “it looks at a range of factors, like where an account is being accessed from, what time it’s used, what content is being watched and by what device, and so on. It then looks for patterns that indicate a shared password, and it gives the service provider a probability score — a guess at how certain the system is that it’s found an infringer.”

After an infringer is dedicated, the service provider then decides what to do especially if the sharing pattern is “extreme”; to suggest that they upgrade to a premium account or shut down the account.

According to Synamedia, the software is already being tested by a couple of streaming service providers. There’s however no telling if Netflix is one of them.

Titilola Oludimu

Titilola Oludimu

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