The recent Cambridge Analytica scandal has no doubt opened up recent and past wounds, following claims that the company harvested data from millions of Facebook profiles in an attempt to influence the US general election in 2016.
However, recent reports from The Guardian UK reveal that SCL — the parent company of Cambridge Analytica — was also hired for the Nigerian 2015 presidential elections.
The Guardian claims that a rich Nigerian, supporting the re-election bid of Goodluck Jonathan in 2015, employed the services of the Cambridge Analytica to alter people’s opinion about their choice at the poll.
“We’re employed by a billionaire who’s panicking at the idea of a change of government and who wants to spend big to make sure that doesn’t happen,” an ex-employee of SCL reportedly said.
The company was able to offer advertisement and marketing services in support of Goodluck Jonathan, through people’s private information that the company had harvested.
Worthy of note is that Cambridge Analytica also played a role in Kenya’s 2017 general elections, of which the main opposition is calling for an investigation on.
On January 27, 2021, Techpoint Africa will be hosting the brightest minds in decentralised finance/crypto at the Digital Currency Summit tagged “Building the money of the future” Click here for more details, registration and sponsorship.
Report: Millionaire West African startups” raised over $1.806 billion between 2010 and 2019, 97.9% of which went to Nigerian startups. Get a free overview and 50% purchase discount here.
Listen to Built in Africa, a podcast by Techpoint Africa