In a blog post published in October last year, Truecaller revealed that it was scouting for an ideal location to set up shop and launch a developer’s program in Africa.
Half of that plan was realised a month after when it launched the Truecaller’s Software Development Kit (SDK) programme in Nigeria. And now, the other half, with the launch of its Nairobi regional office.
According to Zakaria Abdulkadir Hersi — former MD of Efritin and now, Truecaller’s Director of Business Development and Partnerships, Africa — Kenya is an ideal choice because it is Truecaller’s largest market in Africa and one of the top five globally. The Truecaller app has 6 million active users in Kenya, and blocks 4.4 million calls per month.
In a report, the Swedish Caller ID company revealed that Kenya was one of the top 20 countries affected by spam calls in 2017 with scam calls making up 91% of the reported spam calls.
Truecaller will use the headquarters in Nairobi to run operations in Nigeria, South Africa, other key markets in the African region.