Efritin wants to take online classifieds to another level

by | May 20, 2015

In case you probably have had a terrible experience in the past trying to use one of the numerous online classifieds marketplace as a buyer, such experience might be a thing of the past with Efritin.com.

Over the week I tried selling my Smile MiFi and I got a call, not from a buyer but from Efritin informing of the potentials of using the platform. I agreed that an account be created for me, and then I came to realise that this is not just another OLX, MoboFree or GidiMarket.

The Difference

Why do I conclude that Efritin is different? Efritin not only allows you sell or buy products but makes sure that the seller passes through a sort of a simple verification exercise. You might want to ask how? While on initial phone call, I was informed that a staff of Efritin would need to meet me in a public place to take a shot of my valid means of identity — National Identity card, Driver’s License, temporary or permanent voter’s card.

This implies that the platform is not only allowing sellers and buyers to meet but also ensuring that the sellers are verified, thereby protecting the buyers’ interest.

Do you think this would fly? Let’s have your comments

Yinka Awosanya
Yinka Awosanya

Mobile & African Tech Enthusiast │ Data Analyst │ Music


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Choox
Choox
7 years ago

Wtf! You got Google Hangout and Skype and Facebook Video-calling yo. C’mon. Just have them hold up their ID over a video chat with a staff. 5MB of data vs. 5 litres of fuel. Please tell me there are other covert reasons for that step. You know, like hooking up with sellers that sound like hotties on the phone. Otherwise, efritin is wrong with that. Hah

Muyiwa Matuluko
Muyiwa Matuluko
Member
Reply to  Choox
7 years ago

Hahaha. We can’t argue against your perspective.

Виталий Шароваров
Виталий Шароваров
Reply to  Choox
6 years ago

“other covert reasons” )) Like This

Zxcvbnm
Zxcvbnm
7 years ago

They saw my ad on OLX last month and have made several calls to get me to adopt their service. Their staffs that called me seemed to know nothing about the company and their insistence on coming down to take a picture of my valid ID card only made me suspicious especially after I noticed their site was very similar to Ghana’s tonaton.com and their site name is a major downer.

They just called me again, and I spoke to their supervisor, she told me tonaton was a sister company to theirs and explained their model plus her voice was friendlier than the rest. I am at rest to use their service now but I wonder how they would compete with the likes of OLX and Russian funded jiji.ng
The process of verifying sellers is rather complicated and unnecessary to me. They must have spent about #300 airtime to convince me to use them, nevermind the other costs to my place. But if they’ve got the budget (they are owned by saltside technology) it could pay off big time for them because people would recognize them as trustworthy as opposed to OLX and its big advertising budget.
At the end of the day it will be interesting to see how the three of them play out. I have been hearing of a new classifieds site that’s about to launch, their business model will shock your pants for being so obvious and yet never done.

Muyiwa Matuluko
Muyiwa Matuluko
Member
Reply to  Zxcvbnm
7 years ago

Hi, could maybe point us towards this pant-shocking new classifieds platform? 🙂

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