The Lagos Startup Expo 2.0 (June 18-19) is your start-up’s opportunity to engage directly with investors, mentors, partners, and clients actively seeking innovative solutions. But here’s the catch: they won’t linger unless you grab their attention immediately. Hence, your pitch needs to be sharp, concise, and unforgettable. Here’s how to prepare for the spotlight.
1. Master the 30-second elevator pitch
Your booth will attract busy investors and clients — 30 seconds is probably all you get. Focus on clarity and impact:
- Problem: State the pain point your startup solves.
- Solution: Highlight your unique product/service.
- Traction: Share data-driven metrics (e.g., user growth, revenue).
- Ask: Clearly state what you need (funding, mentorship, partnerships, or a purchase).
Example:
“We’re solving Lagos’ logistics chaos with AI-powered delivery routes — reducing costs by 30% for SMEs. With 5,000+ users and ₦10m in revenue, we’re seeking ₦50m to scale nationwide.”
2. Work with the event organisers to design a visually engaging booth
Investors remember what they see. Use these tips:
- Branding: Ensure your logo, colours, and tagline are prominent.
- Demo-ready: Set up a quick, interactive demo (e.g., touchscreen, video loop, etc.).
- Takeaways: Offer QR codes linking to your website or a one-pager with key stats.
3. Prepare for a rapid Q&A
Anticipate tough questions about your business model, scalability, and unit economics. Practice answers to:
- “What makes your solution unique?”
- “How do you plan to scale?”
- “What’s your current burn rate?”
4. Own your story
People connect with stories more than facts alone. Have a brief narrative about how your startup came to be or how your solution has already made an impact on clients or users.
5. Leverage social proof
Display testimonials, media mentions, or partnerships on your booth. If you’ve been featured in outlets like Techpoint Africa, proudly display it.
6. End with a call to action
Invite attendees to engage further:
- “Let me show you how it works.”
- “Feel free to test it out here at our booth!”
- “I’d love to discuss how we can collaborate — can I share my contact details?
7. Follow-up instantly
Collect contacts using tools like LinkedIn, QR codes, or email capture forms. Within 24 hours, send personalised follow-ups.
Why secure your booth NOW?
- Limited slots available: The volume of requests for exhibition booths has been quite massive; we had to create criteria for exhibiting startups to qualify for a booth (apologies, but we can’t accommodate everyone).
- Possible discount: While the early-bird discount has closed, we’re open to negotiating tailored packages for startups offering ground-breaking solutions.
- Visibility: Exhibit alongside Africa’s most promising startups.
Crafting the perfect quick-fire pitch is just one part of the equation — having an exhibition booth ensures you can effectively deliver it to the right audience.
Don’t miss this opportunity; visit https://lagosstartupexpo.com/exhibitors today to secure your booth from the different available packages.
