TikTok’s dominance in short-form content is being tested by new creator-first Web3 platforms. With SUBBD’s blockchain-based payout model and AI toolkit, content creators could soon find a fairer and more transparent way to earn.
Since its launch in 2016, TikTok has become one of the most powerful content platforms in history. Its endless scroll of short, catchy videos has reshaped digital entertainment, advertising and even education. From beauty tutorials to political commentary, the app’s algorithmic feed turned everyday users into overnight influencers.
However, TikTok’s immense scale also brings immense risk. Its Chinese ownership under ByteDance has long made it a target of scrutiny from U.S and European lawmakers.
In 2024, the US passed legislation demanding ByteDance divest TikTok or face a nationwide ban by early 2025. The EU, too, has investigated the platform under the Digital Services Act over data transparency and user safety.
These tensions have revealed a deeper truth about social media: creators don’t control the platforms they depend on. TikTok’s policy changes, algorithm updates, or geopolitical disputes can instantly impact a creator’s income.
As content creators continue to face uncertainty around data collection, bans and ever-shifting monetisation rules, they’re increasingly searching for alternative systems that give them more control over their audience and earnings.
This is where SUBBD enters the story – a blockchain-powered alternative that aims to rebuild creator monetisation from the ground up.
SUBBD’s Vision: Decentralised Monetization for Content Creators
SUBBD positions itself as an AI-powered, tokenized creator platform designed to bring fans and creators closer together. Its native cryptocurrency, SUBBD, serves as the platform’s core utility token, enabling payments, subscriptions and direct support without the intermediaries that dominate Web2 platforms like TikTok or Patreon.
Creators can use SUBBD for subscriptions, gated content and exclusive community access, while fans can tip their favorite influencers directly on-chain. The token can also be staked for passive income at a fixed annual yield of 20% and holders gain access to platform governance – allowing them to vote on creator onboarding and key project decisions.
The platform’s AI suite – featuring tools like voice cloning, avatar creation and instant image generation – adds a creative edge. It’s designed to reduce production time and help creators scale their content output efficiently. Together, these features form a system where creators can monetize more transparently and maintain ownership of their digital relationships.
The SUBBD Presale and Token Model
SUBBD’s presale began on April 3, 2025, offering early investors the chance to purchase SUBBD tokens before their official listing. Prices started at $0.055 and have gradually risen to $0.056675 during the current stage. The project expects its Token Generation Event (TGE) to take place between Q3 and Q4 2025, after which tokens will become claimable through the official website or Best Wallet.
The project has taken a “fair launch” approach, with no private or seed allocations, meaning the entire supply is available to the public. Around 18% of the total token supply is reserved for liquidity on decentralised and centralised exchanges, which is intended to ensure smoother trading once SUBBD lists.
All presale tokens are locked until the TGE to maintain fairness and prevent early trading before launch. The project’s smart contract has been audited by SolidProof and Coinsult, confirming the token’s on-chain safety, though the broader platform still awaits full Web2-level security verification.
Currently, over $1.26 million has been raised and SUBBD claims it has already onboarded 2,000+ creators with a combined audience of around 250 million followers – a strong signal that the platform may see real usage when it goes live.
Why SUBBD Matters in a Post-TikTok Landscape
SUBBD doesn’t aim to replace TikTok – it aims to complement it. For creators, TikTok remains the best platform for discovery, but it’s not the best for monetisation, especially as ad revenue shares fluctuate and policy changes threaten stability.
SUBBD offers an alternative route where creators can continue to build audiences on TikTok while moving their most loyal fans to a space they own. Here, creators can control subscriptions, direct tips and access to exclusive content – essentially owning their audience and payouts without fear of algorithmic cuts or bans.
In this way, SUBBD acts as a financial backbone for creators who still rely on Web2 visibility but want the security and transparency of Web3 payments. For fans, supporting creators becomes more meaningful and transparent, as all transactions are publicly verifiable on-chain.
The connection between TikTok’s challenges and SUBBD’s emergence is clear. As traditional platforms face legal, political and ethical challenges, creators are recognising the value of platform independence and blockchain may finally provide it.
Is SUBBD the Best Crypto to Buy for Creators?
For those exploring the best crypto to buy in the creator economy, SUBBD offers a unique mix of practical utility and cultural timing. The creator economy is projected to grow from $191 billion in 2025 to more than $1.3 trillion by 2033 and yet most of that revenue remains tied to centralized Web2 systems.
SUBBD’s on-chain approach directly addresses the biggest pain points for creators: payment delays, high platform fees and inconsistent visibility. With smart contracts handling payments, creators gain transparency and instant settlements. The project’s early traction with creators could also give it an adoption advantage compared to typical crypto presales that rely on speculation alone.
However, SUBBD’s potential doesn’t erase its risks. The platform’s AI tools and full app experience remain in development and its token launch will likely bring high volatility. Since 100% of tokens unlock at TGE, early trading could be unstable as investors realize gains or rebalance holdings. Furthermore, app store restrictions, age verification rules and the lack of proven crypto experience among team members all pose execution challenges.
That said, the project’s transparent audits, fair tokenomics and focus on genuine utility set it apart from hype-driven meme coins. For investors and creators who believe Web3 will underpin the next generation of creator platforms, SUBBD may be an early but strategic opportunity.
What Comes Next
The next key milestones for SUBBD are the confirmation of its TGE date and the announcement of its first exchange listings. Early liquidity partners and listing quality will play a major role in determining price stability after launch.
Equally crucial will be proof of creator activation – not just numbers of creators signed, but evidence of them earning income through SUBBD’s model. The platform’s ability to onboard mainstream users smoothly, including fiat on-ramps and gas-free transactions, will also determine whether it can move beyond crypto-native audiences.
Security remains another priority. While the token contract has been audited, the full Web2 infrastructure behind the platform must meet the same standards, especially as it handles user data and payments.
If SUBBD can deliver on these fronts – functionality, security and adoption – it could emerge as a defining player in the intersection of AI, blockchain and creator monetization.
BECOME A STAKEHOLDER WITH SUBBD – THE NEW TIKTOK
For content creators, reliance on platforms like TikTok has always been a double-edged sword. The reach is unmatched, but the risks – from bans to inconsistent payouts – are growing too visible to ignore. SUBBD presents a new path forward: one where creators can engage their fans directly, earn transparently and hold real ownership over their income streams.
Whether SUBBD becomes the best crypto to buy depends on its execution. Its promise is clear – programmable payouts, decentralised governance and real creative utility, but it must now prove it can scale beyond presale momentum.
TikTok may continue to dominate discovery, but SUBBD could define the next era of digital ownership. If the platform’s blockchain infrastructure and AI tools live up to their potential, creators may finally have a place where their content and their earnings – truly belong to them.
Disclaimer: This article is for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments are volatile and carry risk. Always conduct your own research or consult a licensed financial advisor before investing.
