Bvndle, a new loyalty platform, officially launched on Thursday, June 27, with a mission to revolutionise how customers earn rewards and engage with their favourite brands. The Bvndle team combines cutting-edge technology with an understanding of consumer preferences, offering a better alternative to traditional loyalty programmes and creating a mutually beneficial ecosystem for businesses and shoppers.
By partnering with businesses across various industries, Bvndle aims to enable users to accumulate rewards for everyday activities such as grocery shopping, dining out, fueling their cars, and paying bills.
Kemi Balogun, Managing Director of Bvndle, said, "Bvndle is all about connecting with customers on a personal level. Our goal is to empower users to choose rewards that truly enhance their lives, whether through exclusive discounts, unique experiences, or in-demand products."
Oluseye Soyode-Johnson, Head of Strategic Partnerships at Bvndle, explained that they surveyed various merchants to understand their needs, which primarily included increasing customer numbers and ensuring customer retention. "Bvndle addresses three critical needs: customer acquisition, customer retention, and increasing value," said Soyode-Johnson. "We achieve this by innovatively combining loyalty with gamification, making shopping more exciting and encouraging additional purchases through rewards."
According to him, the gamification aspect of Bvndle encourages customers to make extra purchases by tying rewards to these actions, creating a richer ecosystem that meets both utility and aspirational needs, whether for premium or everyday customers.
The Bvndle team also said that users will be able to collect Bvndle coins through their everyday spending, which can be redeemed for a wide range of exciting rewards. One of the platform's unique selling points is the ecosystem built around it, which allows users to redeem their loyalty points with the issuing business and within the broader Bvndle ecosystem.
According to Balogun, integrating Bvndle into businesses is seamless, accommodating both large organisations and SMEs. Bvndle is customisable and can be integrated into various apps and websites. For businesses lacking the technological resources or budgets of larger organisations, they can list their products directly on the Bvndle app and benefit from marketing perks and technological support.
The platform also provides businesses with valuable insights and tools to better understand and engage with their customers. By leveraging Bvndle's data-driven approach and gamification engine, businesses can create personalised experiences that reward genuine loyalty and drive sales.
The Bvndle team mentioned that they have formed partnerships with notable companies such as UBA, Piggyvest, and VFD Microfinance Bank. These collaborations underscore Bvndle's plans to empower both businesses and customers.
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To further showcase the power and functionality of their new platform, Bvndle is hosting a two-day exclusive event called The Yard, starting on Saturday, June 29. Attendees will have the opportunity to immerse themselves in the Bvndle loyalty experience and discover the platform's potential for both businesses and customers.