Paramount+ to launch in Africa following MultiChoice agreement

February 26, 2024
2 min read
MultiChoice's building
  • MultiChoice has signed a licensing agreement with Paramount Global Content Distribution, a distributor of premium content across multiple media platforms in the global marketplace, to expand the Paramount+ brand worldwide.
  • This announcement indicates that the global content distribution company will launch a Paramount+-branded destination on MultiChoice, providing African audiences with direct access to new and returning television series and feature films, marking the brand's debut in Africa. 
  • Additionally, MultiChoice subscribers will have access to world-class content from CBS, Paramount+ Originals, Showtime, and Paramount Pictures, among others. 

According to Nomsa Philiso, CEO of General Entertainment at MultiChoice South Africa, this development demonstrates the company’s commitment to providing viewers with more entertainment options and expanding its services with new content. 

“We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience,” Philiso shared

Paramount+, launched in 2021, is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount that combines live sports, breaking news, and entertainment content. The platform is available in several countries, such as Australia, Canada, Germany, Italy, Latin America, the Middle East, the United Kingdom, and Ireland. 

According to reports, South Africa is on the streamer's priority list, and South Africans will have access to Paramount+ this year.  

In February 2022, Paramount Global announced plans to expand its service into Africa. This development will see the platform cater to the African audience via MultiChoice. 

This development also means the distribution company will compete with streaming services, including Netflix and Amazon Video. 

Recall that on January 25, 2024, Multichoice announced new prices and the launch date for its revamped video streaming platform, Showmax. 

The payTV company has recently been in talks with Canal+, a French media company, about an acquisition. The development caused the South African Takeover Regulation Panel to frown on the two media behemoths for their open discussion of a potential takeover. 

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