Online pharmacies in Kenya can now promote prescription drugs and related services on Google. This move makes it the first African nation to secure permission from the tech giant to advertise pharmaceutical products across its platforms.
Per Google, online pharmacies that want to run advertisements must register with their country’s appropriate pharmaceutical authorities to receive certification for their ads.
The next step is for them to fill out Google's online application form and enter their Google Ads customer IDs at the top of their account pages.
They must complete all the required fields to avoid any unnecessary delays. If an advertising agency is applying on behalf of an advertiser, they must include documentation establishing their connection to the advertiser or licence holder.
Considering Kenya is one of the 24 countries globally that advertise prescription drugs on Google, there might be additional requirements based on the target market the campaign intends to reach. Thus, if a prospective advertiser wants to target a specific country, they must select that country to see the additional requirements they must fulfil.
Austria, Czech Republic, Denmark, France, Germany, Netherlands, Norway, Portugal, Russia, Slovakia, Sweden, the United Kingdom, Brazil, Mexico, Canada, the United States, China, Hong Kong, Israel, Japan, Taiwan, Australia, and New Zealand are the other 23 countries.
The move should benefit both online pharmacies and Kenyan customers. Online pharmacies will be able to reach a wider audience, and customers will have access to a wider range of pharmaceutical products and services.
However, pharmaceutical advertisements directed at a particular location must adhere to rules and regulations established by the industry.
Google also enables Kenyan online pharmacy advertisers to place bids on keywords containing terms for prescription medications.
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What’s more, pharmaceutical companies may promote over-the-counter medications in Kenya.