Advertisements by skit-makers, influencers, others are unverified claims and misinformation — ARCON

·
December 12, 2022
·
1 min read
A journalist records Ambassador Francisco Madeira, the Special Representative of the Chairperson of the African Union Commission (SRCC) for Somalia during a Press Conference in Nairobi, Kenya on December 21, 2017. SRCC talks about recent developments on the security front in Somalia especially the progress in the transitioning of the national security responsibility from AMISOM to Somali security forces. AMISOM Photo

The news:

  • The Advertising Regulatory Council of Nigeria (ARCON) has said most adverts by skit makers, comedians, influencers, bloggers, and other advertising stakeholders in the digital/online media are unethical and unverified. 
  • The Council said these stakeholders will be required to obtain pre-exposure approval of all adverts in accordance with the Nigerian code of Advertising Practice and the ARCON Act No. 23 of 2022. 
  • Violators of these Act will be sanctioned by and prosecuted to ensure compliance 

According to ARCON, it has received complaints on the advertisements and marketing communication activities of skit makers, comedians, influencers, bloggers, and other advertising stakeholders in digital/online media. 

It said most of the adverts by these groups are unethical and even a source of misinformation. 

The activities of these stakeholders also clearly violate the Nigerian Code of Advertising Practice, according to ARCON. 

Per a statement signed by Olalekan Fadolapo, Director General of ARCON, on Monday, December 12 2022, the mentioned advertisers will be required to obtain pre-exposure approval of all adverts in accordance with the Nigerian code of Advertising Practice and the ARCON Act No. 23 of 2022. 

To ensure compliance with the directive, ARCON has said violators will be subjected to prosecution and sanctions. 


Got a tip? Our journalists are ready to dig deeper. Please share your insights and information and help us uncover the stories that matter.

He's a geek, a sucker for Blockchain and an all-round tech lover. Find me on Twitter @BoluAbiodun1.
He's a geek, a sucker for Blockchain and an all-round tech lover. Find me on Twitter @BoluAbiodun1.
Subscribe To Techpoint Digest
Join thousands of subscribers to receive our fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
This is A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day! 
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

He's a geek, a sucker for Blockchain and an all-round tech lover. Find me on Twitter @BoluAbiodun1.

Other Stories

43b, Emina Cres, Allen, Ikeja.

 Techpremier Media Limited. All rights reserved
magnifier