Can experiential ads solve the "what I ordered vs what I got" problem?

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September 27, 2022
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1 min read

Today on the Techpoint Africa Podcast, Ogheneruemu steps out from behind the camera and sits down with ShopEx's Country Manager, Olajumoke Kujero and Head of Marketing, Oyindamola Olaniyan.

The three discuss Nigeria's — and possibly West Africa's — first teleshopping company, ShopEx. They share their wins, challenges, effects of their target audience on their approach, and plans for the future.

You can catch up on the conversation on Google Podcasts, Apple Podcasts, Spotify, YouTube, and anywhere you get your podcasts. You can also send your questions and observations to podcast@techpoint.africa or share your thoughts using the hashtag #TechpointAfricaPodcast. 

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Think Maleficent, with more than a little touch of Jade West and a sprinkle of Sponge Bob SquarePants and you've got me. You can follow my sparsely updated adventures on Twitter @WestsidePOV.
Think Maleficent, with more than a little touch of Jade West and a sprinkle of Sponge Bob SquarePants and you've got me. You can follow my sparsely updated adventures on Twitter @WestsidePOV.
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Think Maleficent, with more than a little touch of Jade West and a sprinkle of Sponge Bob SquarePants and you've got me. You can follow my sparsely updated adventures on Twitter @WestsidePOV.
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