Convertedin, an Egyptian ad automation platform, has closed $3 million in a seed round for strategic hiring, research, and development.
In addition to English and Arabic, it plans to offer its services in Portuguese to brands in Brazil and Mexico.
Merak Capital led the round, with 500 Global and MSAS participating.
Convertedin provides an eCommerce marketing operating system to brands and businesses who want to drive personalised and scalable campaigns, convert customers, achieve measurable results, or grow revenue.
Mohamed Fergany, CEO, after working with several brands at Speakol Ads, an Egyptian advertising network, and Vodafone, a British multinational telco, founded the company in 2019 with Mohamed Atef and Mustafa Raslan.
As an employee, he noticed the possibility of assisting offline stores in retargeting and retaining customers online while also attracting new customers to shop at their stores offline.
The Egyptian startup integrates with over ten eCommerce platforms and advertising networks. Once linked, brands can categorise customers into high- and low-value segments.
Convertedin uses these insights to create personalised multi-channel marketing campaigns and drive various campaigns on social media, SMS, email, search, and other channels, all while tracking and attributing revenue conversion.
It claims that small and midsize business (SMB) eCommerce marketers who use its platform double their return on ad spend (ROAS) and cut customer acquisition costs (CAC) by 40%.
The company collaborates with media buying and advertising agencies and says it works with over 100 local and multinational brands in the automotive, healthcare, and technology industries across Africa, the Middle East, and South America.
Convertedin currently has offices in Saudi Arabia and Brazil. The CEO says that the company plans to expand into South Africa and India.