Twitter’s disappearing posts feature, Fleets, fails to catch user attention

by | Jul 16, 2021

Microblogging platform, Twitter, on Wednesday, July 14, 2021, announced that its disappearing posts feature, Fleets, will no longer be available on the platform. 

Ilya Brown, Twitter Head of Products and Video ads, said in a blog post that the feature will be scrapped on August 3, 2021. 

Launched on August 17, 2020, Fleet was Twitter’s way of getting those who don’t tweet regularly to do so.  

According to a tweet by Kayvon Beykpour, Twitter’s Head of Consumer Product, on March 4, 2020,  “We’ve been listening to this feedback and working to create new capabilities that address some of the anxieties that hold people back from talking on Twitter. Today, in Brazil only, we’re starting a test (on Android and iOS) for one of those new capabilities. It’s called Fleets.”

Advertisement

However, the number of people joining the conversation with Fleets did not increase. Brown’s blog post revealed that the feature was used mostly as a means of promoting tweets by people who already tweet frequently.  

Social media and disappearing posts

Disappearing posts was first seen on Snapchat with its introduction of Stories in October 2013. It was described as a “new way to share your day with friends.” The posts last for 24 hours after which they’ll no longer be seen.

The feature was introduced on Instagram in August 2016. Like Snapchat, Instagram Stories disappear after 24 hours of posting. More social media platforms like WhatsApp, Facebook and networking platform, LinkedIn, soon added the feature. 

After the feature launched on Twitter newly, it suffered stability problems due to heavy usage. Twitter Support tweeted that the rollout of Fleets would be slowed down to “fix some performance and stability problems. If you don’t have the feature yet, you may not get it for a few more days.”

While this means the feature was catching on in the beginning, it is not clear why its use reduced.

Per TechCrunch, Twitter declined to give statistics on the usage of Fleets.

However, Instagram, claims its Stories see 500 million interactions daily, influencer marketing agency, Mediakix says 150 million — 10% — of Facebook’s 1.45 billion daily users use Facebook stories. Statista also reveals that daily WhatsApp status users were up to 500 million in Q1 2019.  

With no available data on other platforms’ disappearing posts feature usage, could this mean we’ll see more apps scrap it?

Advertisement

Meanwhile, Twitter says it has learned from Fleets and will focus on creating other ways to encourage people to join the conversation.

Bolu Abiodun
Bolu Abiodun

He’s a geek, a sucker for Blockchain and an all-round tech lover.


Are you in tech and you are looking at getting a foreign remote job or you want to move abroad? Fill this form and you will get the BEST resources to help you get that high paying remote job as well as japa easily! WAGMI!

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

[PODCAST] Taxing calls to give you healthcare

[PODCAST] Taxing calls to give you healthcare

The Nigerian government wants to tax phone calls to provide better healthcare. In today’s edition of the #TechpointAfricaPodcast, we discuss possible implications and upsides to this.

TABS is tomorrow! 💃 💃

TABS is tomorrow! 💃 💃

On #TechpointDigest, we discuss Victory Farms’ $5m investment, Netflix for kids and people with disabilities, and TikTok’s plan to credit creators.

TikTok on a “Branded Mission”

TikTok on a “Branded Mission”

On #TechpointDigest, we discuss Autochek’s new acquisition, TikTok’s Branded Mission, Bamba’s $3.2 million seed, and Jumia’s report for Q1 2022.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Blockchain Explorer

Analysis oninnovation, regulations, and trends inthe blockchain sector, as it concerns Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap