Martha (not real name) had no choice but to stay with her sick mum in hospital, but this didn’t mean much until it was clear her stay would run into a year. For Martha, it meant placing her life on hold as she wouldn’t have time to do anything else.
However, this changed when she came across Tech Skills Hack (TSH), an open Facebook group where people get free training on diverse digital skills ranging from graphic design to data analysis to content creation.
Martha joined the group, attended training religiously, and soon discovered she could become a certified digital skills expert running her personal creative agency.
Iniobong Udoh, the brain behind TSH, would be overwhelmed by a sense of fulfillment hearing this testimonial because it is clearly fulfilling the startup’s mission.
“Tech Skills Hack is a platform dedicated to equipping Nigerians with the in-demand and futuristic digital skills to curb unemployment and help businesses scale free of charge,” she says.
Demystifying digital literacy
There is a belief that people in the tech space are a bunch of code-writing geeks. However, Udoh thinks it’s only a myth.
“The tech ecosystem is a large community that includes all digital skills, ranging from graphic design, data analysis, content creation, that has nothing to do with writing code.”
Her mission was clear; to bridge the gap that exists between employers of labour and applicants without basic skills. And she does this by compiling curated digital skills resources and sharing on the various training platforms used.
To her, “Digital skills literacy means possessing skills you need to live, learn, and work in a society where communication and access to information is [sic] increasing through digital technologies like the online platforms, social media, and mobile devices.”
If anything, Udoh’s experience as a Google Certified Android developer and a certified UX expert came in handy as she brought the startup to life in February 2019 — a year after she got the idea but was held back by funds to either rent a hub or acquire equipment for physical training.
“I had to use the available platform and it was Facebook for me. Aside from programming, we train undergraduates on basic or foundational skills like Excel, PowerPoint, Canva, Google Sheets, and social media usage.”
TSH’s offering is twofold: solving the challenge of affordable training and acquiring the basic equipment to practise – a laptop. The aim is to assist young people to acquire relevant digital skill sets via their smartphones at no fee at all. Unfortunately, it wasn’t an encouraging first outing for her.
“I felt bad when we sent out the ad inviting people to learn and the response wasn’t impressive as thought [sic], but 50 people responding to our ad was fair.”
To build trust, Udoh made the platform open for interested individuals to join instead of adding people randomly. With time, the platform would have a good number of open-minded, willing, consistent, and determined members.
Apart from Udoh who is the founder, TSH’s team includes Nzaki Ekere who doubles as the CTO and in-house developer who takes web development classes and Anthony Eyo as the digital marketer. Extra help for on-site training also comes from volunteers, some of who have gone through training on the platform.
A social enterprise
“Tech Skills Hack is a non-profit venture. We’ve been running this for 9 months and it’s been self-funded. It is not too capital intensive because I use a free platform (Facebook) and get free volunteers. I get to search top-notch courses from organisations like Google, Udemy, and Coursera for free, so we don’t pay for these courses, except with our time, because I need to go through every course before sharing them on our platform,” Udoh explains.
With no change of business model in view, Udoh affirms that TSH will retain its non-profit social enterprise status for the next two years, but it will need as much help as it can get.
“Our aim is to equip every Nigerian with a digital skill at no cost or low cost, and we would appreciate support from people to achieve that.”
In over 9 months of operation, the startup boasts of more than 1000 users on both Facebook and Slack. It has also assisted 30 budding Small and Medium-scale Enterprises (SMEs) to design logos and business cards for free. Lately, it conducted two free offline trainings in two Nigeria cities, Lagos and Uyo, in partnership with a Ghanaian tech hub, iSpace; and Directorate of Microfinance and Enterprise Development, Akwa Ibom State, respectively.
At a point when incorporating offline training is needed because online classes do not fully capture the startup addressable market, the founder admits that TSH is greatly in need of funds.
“We would appreciate financial and hub support. We need founders to allow us to use their hubs and gadgets for our trainings. We’ll also love free publicity so that more people can hear about what we are doing and get to join.”
Undeterred by challenges
Apart from funding, Udoh names trust issues as another challenge some people have because the belief is that with free trainings, the quality of content is usually bad.
She said they may not be able to change this perception, but the reviews, testimonials, and feedback received from students, who have gone ahead to get their certifications and even begin their own creative agencies, are enough motivation for the TSH team.
“I’ve lost count of the reviews and tags we get once a student learns a skill. Not only the testimonials but students using the skills they’ve learnt to better their lives and also pass down this knowledge to others is also what we use to measure our success and this we’ve been able to achieve in a short span of our existence.”
With another physical training program in the offing, the team is presently working on integrating an eLearning site with better and friendly learning features to further expand coverage.
Nigerian startups raised $377m in 2019, more than twice what they did in 2018. Find out more when you download the full report.