American multinational technology company, Google, plans to launch Shopping ads on Google Search in Nigeria in the next few weeks.
Google has said that Shopping Ads will make it easier and faster for shoppers to find and purchase products online, while also improving their transaction experiences.
“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” reads a statement by the Industry Manager, Google West Africa, Adim Isiakpona.
Google claims that through Shopping ads, online shoppers will be given a range of product alternatives to choose from and also an opportunity to make informed decisions.
Additionally, shoppers will not just see text ads as they search for products, they will also see photos of the product, price, the title and store name, reviews, and more.
Google Shopping ads, now available in 94 countries, enables merchants to work with Comparison Shopping Services (CSS) -- a website that gathers product offers from online retailers and sends users to the retailers’ websites to make a purchase -- to advertise their products.
On Google Shopping ads, Google stated that support is made available for advertisers to list their products in multiple languages, while for those who sell and ship products to multiple countries, their product prices will be automatically displayed in the local currency.
How to create a Google Shopping ad
This campaign will be used to create ads on Google and around the web where potential customers can see the products you are selling.
Google Shopping ads will use your existing Merchant Center product data, not the keywords, to decide how and where to show your ads. It will use the data of the product you submitted when signing up to the Merchant Center to match a user's search to your ads, making sure it shows the most relevant products.
With the impact of smartphone penetration on online commerce in Nigeria, social media/tech platforms are continually looking for more preferable solutions to dominate the mobile market.