Guinness Nigeria Pls and Wecyclers have reportedly signed a Memorandum of Understanding (MOU) on waste management.
According to the report on Vanguard, the partnership is expected to help support the implementation of Guinness Nigeria’s "4R waste management strategy", covering Reduction, Reuse, Recovery and Recycle, while addressing increasing local and global concerns around the environmental issues of waste disposal.
Wecyclers, alongside other waste management services, has taken up the burden of recycling waste, albeit with Lagos as their take off region. And even though their effort has no doubt yielded value, there are concerns uptake is slow.
For a social enterprise that promotes environmental sustainability, socioeconomic development, and community health, what would count for it at the end of the day is the impact.
This buttresses the appointment of Bilikiss Adebiyi-Abiola, CEO of Wecyclers, as General manager of LASPARK by Governor Akinwunmi Ambode -- all in the same effort to improve waste management in the state. Further leveraging the support of an established organisation like Guinness should only serve to speed up progress.
For Guinness, on the other hand, the partnership would come down as corporate social responsibility, but one with benefit.
Because, the environmental challenges of industrial waste are hard to deal with sometimes. Having Wecyclers take care of the waste management side is a good bet for Guinness Nigeria Plc.