LinkedIn introduces sponsored video ads

by | Mar 29, 2018

Today, LinkedIn in a blog post announced the official roll out of native video for sponsored content and company pages.

This will allow businesses “use sight, sound and motions to tell more compelling stories” on its platform. Before now, the only way for advertisers to incorporate videos was linking to other websites.

In August 2017, the Microsoft-owned company officially rolled out native videos for users about a month after beta testing. At the time, the new feature was not open to company pages.

About a month later, the company announced that it was conducting a close beta testing of video for sponsored content with a few advertisers.

The video for sponsored content will appear as a standalone post in the news feed and will play automatically with sound turned off.  In this same offering, LinkedIn has signed an agreement with Oracle’s Moat to offer users third-party video measurement and viewability later in the year.

In addition to video ads, companies can now share their products, culture, news and events using videos on their LinkedIn pages. This will enable them drive engagement and conversion as well as attract talent.

Video for Sponsored Content and Company Pages will be available to all businesses in the coming weeks.

Titilola Oludimu
Titilola Oludimu

I’m always open to new experiences.

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Uber’s bet on ‘Okada’

Uber’s bet on ‘Okada’

Today on #TechpointDigest, @nifemeah discusses Uber’s launching its motorbike hailing service, UberMoto, in Ibadan.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap