Today, LinkedIn in a blog post announced the official roll out of native video for sponsored content and company pages.
This will allow businesses "use sight, sound and motions to tell more compelling stories" on its platform. Before now, the only way for advertisers to incorporate videos was linking to other websites.
In August 2017, the Microsoft-owned company officially rolled out native videos for users about a month after beta testing. At the time, the new feature was not open to company pages.
About a month later, the company announced that it was conducting a close beta testing of video for sponsored content with a few advertisers.
The video for sponsored content will appear as a standalone post in the news feed and will play automatically with sound turned off. In this same offering, LinkedIn has signed an agreement with Oracle’s Moat to offer users third-party video measurement and viewability later in the year.
In addition to video ads, companies can now share their products, culture, news and events using videos on their LinkedIn pages. This will enable them drive engagement and conversion as well as attract talent.
Video for Sponsored Content and Company Pages will be available to all businesses in the coming weeks.
