YouTube introduces new metrics to improve channel management experience

March 8, 2018
1 min read

In June last year, YouTube introduced YouTube Studio, a revamped beta version of the Creative Studio, its channel management tool. 

In a blog post published yesterday, the company revealed plans to make YouTube Studios the default experience for creators with an option to go back to Creator Studio Classic if they choose.

YouTube Studio comes with a new dashboard that will provide a snapshot of latest uploads, personalised recommendations, and instant access to news and three new metrics -- Impressions, Impressions click-through rate, and Unique Views.

The new metrics, much like those found on Facebook, will give creators a deeper understanding of their reach on YouTube.



The impressions metric will measure the number of times viewers see a video thumbnail on YouTube. This is like the potential reach, as it is an opportunity for that viewer to click on the video and watch.

Impressions click-through rate

This is measured when the viewer clicks on the video and watches it. The metric will be displayed as the percentage of impressions on YouTube that turned into views.

Unique viewers

Unique viewers will be the estimated number of different people who watch a creator’s videos over a period of time, across devices. 

YouTube Studio will be rolled out to more creators over the next couple of weeks.

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