Startup Profile: HOG Furniture — source household/office furniture conveniently

by | Jan 23, 2018

Founded on March 6, 2016, by Ivana Enya, HOG Furniture is an online platform that retails furniture and offers other services such as maintenance, installation of furniture and sales of other homewares.

There is a philosophy that state that the beauty of a building is not just all about the exterior but the interior. Describing itself as a one-stop destination to purchase all things furniture, HOG Furniture also aims to beautify the interiors of clients’ homes and offices. The startup is a subsidiary of Vanaplus group.

To give our users a worthwhile shopping experience, the co-founders claim HOG Furniture offers seasonal promotion campaigns across different categories and gives a discount on bulk purchases. Clients are also able to also track their orders.

We also believe that variety is the spice of shopping, therefore we made all categories rich with original furniture sets from top brands which gives us a wide range of products at affordable prices.”

Although the startup recognises Homewox and Decorhub as its competitor, it intends to stand out with communicating with clients effectively, offering free installation, and affordable shipping rate. All of these stand as its competitive edge.

Do you wish to buy furniture? You may check out the website for more details.


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Deborah Soyombo
Deborah Soyombo

I’m in love with inspiring startup stories! I believe they have a way of inspiring people to be what they want to be. Contact me here.


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