Startup Profile: Wasamar — connect to local fashion designers and select styles for Nigerian traditional attires

by | Aug 9, 2017

The Nigerian $10bn fashion industry has witnessed a lot of initiatives over time. Recently, Udeme Samuel joined fellow disruptors of the fashion space by founding Wasamar.

Wasamar is an online platform that connects users to local seamstresses/tailors. According to the founder, fashion designers enlisted on the platform have professional mastery of their artistry. Hence they make creative styles with Nigerian traditional attires.

Asides this, the platform offers a catalogue containing different kinds of traditional styles. This allows end users to browse the designs and pick their preferred.


Wasamar was launched on April 20, 2017,  by a three-man team;  Udeme Samuel (Founder/CTO), Amos Kadiri (Content Manager) and Okafor Solomon (Web developer). The platform services both men and women.

It is for anyone who loves traditional attires and wants to browse and make a wide range of styles to their wardrobes.

Till date, traditional attires dominate ceremonials scenes in Nigeria, and from the look of things, Nigerians do not intend giving them up for anything anytime soon. This proves that traditional wears remain a vital aspect of the Nigerian culture — an edge Wasarma could capitalise on. Despite the industry’s potential, it is still a highly competitive space. Knowing this, the team highlights as a competitor they are willing to take on.

If you wish to connect to local designers and scout for incredible traditional designs, check out the website.

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Grace Akinosun
Grace Akinosun

Girl … with a pen. Content Creator.


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