Startup Profile: Now Showing — get updates, trailers and screening times of movies across cinemas in Lagos

by | Jun 1, 2017

Launched by Iruafemi Joseph on November 11, 2015, Now Showing is a movie aggregation app that displays trending movies in cinemas and their streaming times across Lagos, in a simple usable list.

Now Showing utilises 4-time filters — Now, Next, Tomorrow and Today — it an attempt to make it easy to display only scheduled movies that are relevant to that particular filter.

The Now filter displays movies currently running in various cinemas, Next filter displays showing times for upcoming movies, Today filter provides an all-showtimes list for all the movies at all listed cinemas for that day and the Tomorrow filter displays movies that can be watched the next day.


The platform also provides an API that can be integrated into third-party entertainment sites. This allows them to display show times and sell movie tickets to their visitors. According to Joseph, Now Showing is already powering two websites with this.

Although the founder did not state the platform’s specific revenue source, API integration on third-party platforms could be the catch. If this speculation is right, Now Showing appears to have a promising revenue model.

If you enjoy going to cinemas, you should explore the potentials of Now Showing. Visit the website to get started immediately.

Featured image: Juanedc from Zaragoza, España (En el cineUploaded by juanedc) [CC BY 2.0], via Wikimedia Commons

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Grace Akinosun
Grace Akinosun

Girl … with a pen. Content Creator.


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