Startup Profile: Smart Cab — order cab services and track requests online

by | May 10, 2017

Launched on the 28th of February 2017, Smart Cab is an app that allows one to order cab services online as well as track these cab requests. The product is a brainchild of Arogundade Jubril.

At first glance, Smart Cab appears to mirror popular e-hailing services in perks and functionality. However, it does boast of some unique features of its own. For instance, the service allows riders choose their preferred ride and drivers, right from the app. Not only that, there is also a promise to offer free WiFi on board.

What might seem equally fascinating is the attempt to tailor the services to meet the needs of the Nigerian market, employing community-driven strategies such as offering riders to earn 2% residual income on every other rider they refer.


Noteworthy is the fact that Smart Cab is heavily funded; considering that about 7 investors, excluding the founder, make up the team of board members. While Lagos might be the preferred market, judging by the fact that the base of operation is in Lagos, Smart Cab also boasts of availability in major states across Nigeria.


When it comes to transport services and other support services in Nigeria, there is never enough innovation. However, for all the promises this young company holds, there is always room for improvement. In fact, With the kind of competitors that in the same space as Smart Cab, the only way forward is to simply innovate.

So whether or not they can command the Uber-like influence, only time will tell.

Smart Cab is available for download on both iOS and Android.

Discover new startups every weekday by 9am (WAT) | Pitch your startup here.

Ifeanyi Ndiomewese
Ifeanyi Ndiomewese

Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.


On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap