easyPR is an online based marketing and content distribution platform. Co-founded by Afam Anyika and James Ezechukwu, the startup was launched in February 2017.
Through the platform, individuals and corporate organisations needing Public Relation strategies can require specific services. Asides PR, other marketing services such as press releases, news features, interviews and photo news, are also rendered on the platform.
While ordering, clients can customise the service to suit their budget plans.
According to Afam, easyPR extends its accessibility to newspapers and online news publishing platforms across Africa.
Clients looking to distribute press materials via the platform do so by paying a fee depending on the number of media platforms required. Clients can also request for additional services like digital marketing, content writing and consultancy services.
The team claims to take away the exorbitant fees charged by many agencies, thus making marketing service available to any and all according to their budget.
Thoughts
Many business owners would agree that getting the right PR strategy for their businesses could be an uphill task. If the PR strategy is wrong, you run at a huge loss. Asides this, you risk denting the reputation of your business before it even starts. Hence, entrepreneurs should learn from multinationals. They spend a lot testing the right PR strategies for their products. Since easyPR intends to offer same services at an affordable rate, it could be a prayer answered to many small business owners.
Ready to explore PR strategies for your brand? You can start from the website.
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