Startup Profile: easyPR — get the right PR strategy at affordable rates

by | Apr 24, 2017

easyPR is an online based marketing and content distribution platform. Co-founded by Afam Anyika and James Ezechukwu, the startup was launched in February 2017.

Through the platform, individuals and corporate organisations needing Public Relation strategies can require specific services. Asides PR, other marketing services such as press releases, news features, interviews and photo news, are also rendered on the platform.

While ordering, clients can customise the service to suit their budget plans.

Advertisement

According to Afam, easyPR extends its accessibility to newspapers and online news publishing platforms across Africa.

Clients looking to distribute press materials via the platform do so by paying a fee depending on the number of media platforms required. Clients can also request for additional services like digital marketing, content writing and consultancy services.

The team claims to take away the exorbitant fees charged by many agencies, thus making marketing service available to any and all according to their budget.

Thoughts

Many business owners would agree that getting the right PR strategy for their businesses could be an uphill task. If the PR strategy is wrong, you run at a huge loss. Asides this, you risk denting the reputation of your business before it even starts. Hence, entrepreneurs should learn from multinationals. They spend a lot testing the right PR strategies for their products. Since easyPR intends to offer same services at an affordable rate, it could be a prayer answered to many small business owners.

Ready to explore PR strategies for your brand? You can start from the website.


Discover new startups every weekday by 9am (WAT) | Pitch your startup here.

Grace Akinosun
Grace Akinosun

Girl … with a pen. Content Creator.

Advertisement

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap