Given how ubiquitous startups are in terms of numbers, having an interesting value proposition may not only be the stand out factor but also what separates them from their potential customers.
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
But considering how relatively new these 3 startups are, let's find out what their value proposition says about them.
Elearn
Elearn.ng is a niche online learning platform that makes it easy to find local skill-based courses. In the words of Michael Onobote, a co-founder, Elearn is a curated marketplace for both offline and online vocational and technical courses in the area of technology, photography, hand crafts, food & confectionery, business, beauty and lifestyle.
Elearn claims to work with skill providers (who can become an instructor by simply registering on the platform) and training institutions to digitise and distribute educational content online as well as help connect end users to offline training. This, it believes will assist SMEs scale the marketing hurdle as well as providing end users with a wide range of skills providers for a particular subject. Onobote also says that the content are not only original but also tailored to local needs.
Elearn launched on 30th of June, 2016 and is Co-founded by Michael Onobote and Olanrewaju Odunowo.
Puluza
Hephzibah Emmanuel, founder of Puluza, observed that artisans in Nigeria often find it difficult to sell their products despite making quality products ranging from shoes, bags, clothes, furniture etc. This is why he founded Puluza to basically make it easy for local artisans to sell their products and ease the discovery and purchasing of indigenous products.
Puluza is simply a marketplace where people connect online to sell and buy creative handmade products from indigenous artisans. Despite its ambitious proposition, Puluza’s business model is still very lean. As such, Hephzibah still runs Puluza from his home garage.
However, he ensures sanity on the platform by setting up a face-to-face meetings with these artisans to vet the quality of what they produce. This he says will help to know who they are onboarding on the platform as well as build a relationship with them.
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“A good number of Artisans in Nigeria have started using our service,” he adds.
For its effort, Puluza takes a percentage of products sold on the platform. Puluza launched on 30th of April, 2016.
DecorhubNG
DecorhubNG is best described as an online destination for all things home and garden. Decorhubng.com is an online store for furniture, kitchenware, lighting, and home accessories across all price points and styles.
Gbemi Oke launched DecorhubNG this September, not only because she believes everyone is entitled to a comfortable home, but also to essentially enable shoppers conveniently get everything they need to furnish their homes online.
The startup claims to offer nationwide delivery on all its products including furniture and also have a team of interior designers who offer professional assistance to the buyers. These professional assistants guide the buyers through the shopping process.
"But beyond selling products, we offer free design services and professional assistance to shoppers," she says.
Photo Credit: CAFOD Photo Library Flickr via Compfight cc
