MAX acqui-hires Easyappetite to kick off food delivery chain

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September 29, 2016
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2 min read

This article was published in 2016.


According to the reports reaching us, hyper-local logistics startup, Metro Africa Express (MAX) has acqui-hired Easyappetite to launch a food delivery arm. By so doing, they have on-boarded Easyappetite Co-founder and CEO to head their marketing department.

However, there appears to be some contradiction in the report. In as much as MAX is a delivery company with big ambitions, there seems to be no explanation as to why they would want a food delivery startup

Easyappetite (formerly known as LazyAppetite) started in 2012 with a team of four Co-founders consisting of Deji Opoola, Shope Johnson, Nubi Kayode and Kunle Adenayo. So any attempt by MAX to acqui-hire all four Co-founders would have been considered a bold move given that the startup still operates a very lean model -- with a focus on Lagos.

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A quick visit to MAX’s homepage reveals a banner that reads “MAX Eats coming soon”.

maxeats

It gets more interesting as MAX’s about page lists Deji Opoola amongst its team members; he specifically holds a marketing position. Apparently, Deji was the only remaining member of the Easyappetite team as at the time it was supposedly acqui-hired.

max-deji

While this appears to provide enough confirmation, Deji’s LinkedIn profile presents a contradiction. Not only does it omit anything regarding MAX, it still clearly indicates that he is a Co-founder of both Easyappetite and ConfirmBets.com. Perhaps he is yet to update his profile to this effect.

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Attempts to get comments from both startups (we sent emails) yielded no response. This is a developing story. We will update with further news on the story.


UPDATE: We have a confirmation that Deji Opoola now works at MAX. The confirmation was made by MAX Co-founder, Chinedu Azodoh, via an email. "Hi Ifeanyi, I can confirm that Deji now works with MAX. Your story is consistent," the mail reads.

Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.
Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.
Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.

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