Telcos top highest paying advertisers’ list for 2015

by | Jul 8, 2016

The recently released 2015 report by Mediafacts, a key media resource for marketing professionals in West and Central Africa, shows how companies are increasingly relying on paid advertisement to get their product and services across a wide audience.

The telecommunication sector retained its lead position as the highest paying advertisers in Nigeria in 2015, raking a combined total expenditure of ₦16.7 billion. This represents 17% of the total ₦97.9 billion spent within the same year on advertising. The total advertising figure also represents an increase of 4.8% compared to that ₦93.1 documented in 2014.

According to the report, the 2014/2015 electioneering campaign and the successful change in government may have positively impacted on the advertising spends and occasioned the 4.8% rise.

MTN, Airtel, Etisalat and Globacom made the 2015 top 10 advertisers in the communication and telecommunication sector with respective sums of ₦4.7 billion, ₦4.1 billion, ₦3.7 billion and ₦3.7 billion. Sundry Ad (other inform. Service) accounted for the highest sum with ₦13.5 billion. Others are Nigerian Breweries (₦3.7 billion), The state government (₦3.1 billion), Sundry Advertisers services (₦3 billion) Reckit Benkiser Nigeria –(₦2.7 billion), and Procter and Gamble (₦2.1 billion).

The television stations attracted the highest advertising expenditure of ₦39 billion within the period, print media ₦23.7, outdoors ₦20.1, and radio stations at ₦15.1 billion.

Amongst the various regions in Nigeria, Lagos state attracted the highest advertising expenditure of ₦53.1 (54%) followed by the North Central – ₦12.1 billion (12%), South West – ₦10.2 billion, South South – ₦10 billion. The North East recorded an insignificant sum of less than 1% as the report reveal, may be due to the heavy insurgent activities in the region.

Ifeanyi Ndiomewese
Ifeanyi Ndiomewese

Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap