A short powerful lesson in Influencer Marketing for startups

by | May 13, 2016

I recently learnt an important lesson in Influencer Marketing that I’d like to share with you; you can apply this to your startup’s digital marketing strategy.

Yesterday morning, I read an article on Forbes titled ‘Marc Andreessen’s Best Advice: Build Your Passion Before Your Startup’. I got to a part of the article that I liked a lot, so I decided to screenshot it and share it with my Twitter followers.

Now, I had the option of just tweeting ‘Read this awesome advice from Marc Andreessen’ or tweeting with both Marc and Forbes’s Twitter handles. I chose the latter. At the time, I didn’t think much of what I did. I just went with that because it seemed cooler. After that, I went about my daily activities, forgetting I had even tweeted something like that. Not one person retweeted the screenshot or responded to it.

Later at night, around 8:50pm, Marc Andreessen (pictured above) himself retweeted the tweet. When I saw the notification, I almost went nuts. One, because I considered it an honour for him to retweet my tweet. Two, because I knew my mentions were about to go gaga!

Advertisement

https://twitter.com/DavidIAdeleke/status/730857735798063107

And they did. I spent the rest of the night receiving notifications from retweets, likes, replies and tweet quotes. It was fun, for me. But more importantly, it helped me realize, firsthand, what a simple unsolicited retweet or commendation from an influential person can do to your content or digital marketing efforts.

The lesson in Influencer Marketing

This is the simple truth: your content will go further if it is liked and shared by someone that is influential online.

Mind you, that tweet wasn’t alone; there was an accompanying tweet beneath it. Maybe Marc didn’t see the second tweet, so it didn’t receive as much attention as the first one.

Here are the two tweets:

https://twitter.com/DavidIAdeleke/status/730719455056138241

https://twitter.com/DavidIAdeleke/status/730720741528834048

Now, look at the figures for both of them. Look at the difference that an influential person can make on a piece of content:

Advertisement

Influencers can do great things to your digital marketing. You don’t have to pay them to get them involved. Just share content that they might like and can re-share with their large audience; content that will make them look good. This is a major key in Influencer Marketing.

David Adeleke
David Adeleke

I’m always open to feedback and new ideas.

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap