Growth hacking for B2B startups

by | Apr 26, 2016

I want to highlight some area whereby Business to Business startups in Nigeria can hack to growth within the shortest possible time

Customer Profiling

You need to understand who your prospective customers are and most especially people who have the means and authority to make buying decisions in every industry you target. Information like position and portfolio they hold would help you to target them when you promote your posts on Social networking website like LinkedIn.

Communication Channel

How to reach them is as important as anything. You need to go to where they go by choosing the best social media channel that your customers can be found. It does not have to be the most popular social media platform in town. You just need to find them by all means possible


Content Marketing

Offer free materials or resources to educate and make them learn about their business challenges and how best to solve them – Make them feel that you are adding value at no cost to them. When you provide rich content that could help your prospects to succeed, you are indirectly adding value that could translate into conversion later in future or instantly.

If you have the resources, give information about your industry that nobody else can give or has been giving. Downloadable resources like whitepapers, statistics, demographics, etc. are one of the best ways to create great impression with your audience. It is best when you make them downloadable on your website or via your newsletters as this could also increase your opt-ins for newsletter subscriptions


Who doesn’t like freebies? Offer time bound incentives or freebies and offers that they cannot resist

Existing Platforms

Take advantage of platform like, Youtube  and LinkedIn post to share your rich content with your audience. Encourage your audience to like your page and use the opportunity to create a formidable community

Feedback system

Create a feedback system to learn what it is that your customers need and provide same. It’s great if you have customers that are already in love with your product. You would be doing your business a lot of good if you involve your existing or new customers in product or service improvement effort. This you can do by getting feedback from both existing and prospective customers.

Build trust

Build trust by assigning a professional to respond to questions or request for assistance. Again, let your social media effort have a human face by using real names for your email marketing effort.

Always keep to your brand promise and service level agreement!


Photo Credit: tim ellis via Compfight cc

Oyekunle Bamigboye
Oyekunle Bamigboye

Passionate about technology and how it makes life easier for all. I’d love to see Nigerian startups grow rapidly and become worldwide phenomenons. I coach and write on Growth Hacking, Social Media, Search Engine, E-commerce, Analytics and User Experience

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Uber’s bet on ‘Okada’

Uber’s bet on ‘Okada’

Today on #TechpointDigest, @nifemeah discusses Uber’s launching its motorbike hailing service, UberMoto, in Ibadan.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap