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The Nigerian online Growth Hacking Wars, Round 1

April 04, 2016 · 3 min read
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I won’t go into details on what growth hacking is about. A colleague in the industry has done justice to that already.

I  have been watching lot of startups and their marketing tactics and I feel for them shutting down after few months of pushing out their adverts. You created a lovely site (paid for the supermarket space) got one or two products to display on your site (almost empty supermarket) you place advert  and write about your startup. Then you invite people to your supermarket, the invited guests eventually come to your site and meet little or no activity; little or nothing to buy.

The above shows the practical example of what most startups have gone through, hence they keep marketing and expecting new customers. Have you really checked why you are not having returning customers? Read about these 4 growth hacking tactics.

How 4 top brands growth-hacked their competitors

Efritin vs OLX

Efritin was launched in Nigeria by Saltside Technologies in August 2015. Before the official launch date, the company was already in Nigeria since February and what they were basically doing was wooing customers from their competitor, OLX.

A dedicated team was set to get sellers who post adverts on OLX and ask them if they were interested in advertising for FREE on a new classified site called Efritin.com. This process was used to get sellers’ consent to replicate all their OLX listings on Efritin. The reason for this consent is to avoid OLX suing them. With this done, they were able to growth-hack and have over 20,000 products and 3000 sellers on their site ahead of the official launch. When they started marketing intending buyers already had variety of products to buy.

Note: To growth-hack, you have to ensure you cover all legal grounds to avoid being sued.

Jobberman vs Nairaland

If you ever posted adverts on the job category of Nairaland, chances are you received a call from a representative of Jobberman asking you for permission to post your advertised job vacancy on their site. In order to get market advantage, Jobberman asks for extra details, such as the salary range, to include on their site. This growth hacking of Nairaland’s job session has assisted in increasing the number of job listings on Jobberman.

Carmudi vs Cheki

It’s all about car sales and this is a continuous growth hacking process for the two brands. These 2 brands have taken it more aggressive by having field agents visit all car dealers they can come by. If you are a new car dealer that opened shop today and luckily, you sign up with Carmudi, once your cars are listed on Carmudi, be rest assured that Cheki would pay you a visit shortly. The two sites keep growth-hacking each other for dealers. I guess that’s what competition is anyways.

Value4naira.com vs Supermart.ng

Newly launched online grocery site, Value4naira.com growth-hacked Supermart.ng. They took it to the next level by using price growth-hacking. Value4naira employed dedicated staff to constantly seat on the Supermart.ng site. What these guys have done is to get the listing price of all products on Supermart.ng. After getting how much Supermart was selling, they discounted their prices and sold at a cheaper rate hence offering customers same products on Supermart but at a cheaper price.

In a follow up post, I will highlight more growth-hacks. Do you know any other Nigerian online growth hacking stories? Please share them in the comments section below.

Photo Credit: nationalss via Compfight cc

Múyìwá Mátùlúkò

Múyìwá Mátùlúkò

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I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.

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