Over 5 practical steps for naming your Startup right

by | Mar 8, 2016

Last time, I gave you essential tips on choosing the right name for your startup. Today, we are going to practicalize everything we learnt.

Assuming I’m to start my Wellness company all over again.  I would ask myself, what keyword do I want in my startup name. My answer will be “Wellness”. Now I have the keyword, I need a second syllable to complete it. My choice is “Advocate”. So, the startup name would read www.wellnessadvocate.com. Mere seeing this, anyone can relate what the startup is all about, and its easier to spell. But I have one major challenge — the name isn’t available. So I searched for synonyms for advocate.

The only word that seems to strike a cord for me there is patron. So I came up with another word authority. Now we have 4 words to work with.

  • Wellness (Primary word)
  • Advocate
  • Patron
  • Authority

I now fire up www.bustaname.comBustaname is a powerful tool for brainstorming domain names. All you need to do is to enter your keywords and it will provide matches that are available for registration. Below is a screenshot.


As you can see on the screenshot, the only name that strikes a chord is www.wellnesspatron.com . For what its worth, its short and easy to spell, and my keyword fits. A patron is a person who supports  a cause.

I think am going to register this domain. May be I will use it sometime in the future. Please give me 10 minutes, another 5 minutes more, pheww! Viola!! Registered.

Let’s head over to www.namechk.com to check if the name is available across all social media platforms.

As you can see, the name is available across all social media platforms (the rounded check mark prove it). I guess I’m lucky here. Let me go register a few. Give me 15 minutes.


Sorry I took longer than expected. Now as you can see I have successfully secure a startup name.

Before I close this piece, I just had an argument with my friend, whether the name of a startup matters. She made a clear point mentioning a few names that are meaningless but made great brands. Brands like Amazon, Nike, Google, Yahoo. On the local level, brands like Jumia, Konga, Jovago and the rest. Perhaps they hold only meaning formulated by the founder that I don’t know of. In my own opinion she’s right. But if you take a closer look at these names, they stick to the clear guidelines that I stated in my first post. They are unique, memorable, simple to pronounce and simple to spell. Not forgetting, these brands have heavy pockets to market these names before they can become super brands. But if you are like me, it pays you more to add a keyword.

That’s all for today. I hope you learnt something. If you did, please leave a comment in the comment section below, lets brainstorm. Finally, if you need help with your startup branding email me at marvin@branded.ng.


Photo Credit: stevendepolo via Compfight cc

Chinonso Anyaehie
Chinonso Anyaehie

Web 3.0 Product Designer and Editor-in-Chief @ Decentrapress.com

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